Report · 14 June 2026
Bubble 2026 pricing, explained - the bill that moves with your traffic
Bubble is really a tool for building apps, not websites, and it prices like one. It bills in US dollars, and the bill has a meter on it: the busier your site gets, the more it can cost. So the number on the pricing page is where the bill starts, not where it ends. Here is what Bubble costs in 2026, and what Bernard charges to move you somewhere with no meter at all.
What Bubble charges in 2026
Bubble is an American company, and it bills in US dollars only, wherever you live.
The plans, on the yearly billing, run like this. The Free plan costs nothing but cannot use your own web address or properly go live, so it is for tinkering, not for a real site. The Starter plan is $29 a month, the smallest plan that puts a live site on your own address, and it comes with an allowance of 175,000 workload units a month. The Growth plan is $119 a month with 250,000 units, and the Team plan is $349 a month with 500,000 units. Above those sits a custom-priced Enterprise plan. Paying month to month rather than for the year costs a little more on each.
Those monthly prices are only half the story, because of the workload units.
The meter you only notice later
A workload unit is Bubble's measure of how much work your site makes its servers do. Every page someone loads, every search, every form they send, every automatic job in the background, all of it spends units. Each plan comes with a monthly allowance, and when you go past it, Bubble charges you for the extra. Its own documentation puts the pay-as-you-go rate at $0.30 for every 1,000 units over your allowance.
So the bill moves with how busy your site is. A quiet month and a busy month are different numbers. A post that does well, a mention that sends a crowd your way, a season when trade picks up, all of it can push you over your allowance and add to the bill. It is a strange arrangement, where doing well costs you more.
And all of it is in dollars. Your card turns the figure into pounds at the rate on the day, most UK cards add a small fee for spending in a foreign currency, and tax may be added on top depending on where you are billed. The sticker price is the floor. The meter decides the rest.
So what does it really cost?
For a UK customer paying for the year up front, before any workload overages, currency fees or tax:
| What you are paying for | Bubble, paid yearly | Bernard Studio |
|---|---|---|
| The smallest live plan (Starter) | $29 a month, so $348 a year | £120 a year |
| A busier site (Growth) | $119 a month, so $1,428 a year | £120 a year |
Both Bubble figures are floors, not ceilings. The workload meter runs on top of them, in dollars, and a busy month costs more than a quiet one. Your card adds its currency fee, and tax is added where it applies. Bernard's number is £120, in pounds, and it is the number you pay whether ten people visit your site or ten thousand. This compares what each platform charges to run the site itself, not your web address, which is your own cost wherever your site lives.
How Bernard does it differently
Bernard charges £120 a year. That is the whole price, in pounds, and it is the same every year. There is no meter, no allowance, and no bill for a busy month. He is not big enough to be charging VAT yet, so there is nothing to add - £120 is £120. The renewal price is the sticker price.
The move itself is included with the annual plan. Bernard measures up your Bubble site and rebuilds it clean, and it comes out far quicker than it went in. Bubble sites carry a lot of machinery to do what they do, and a simple site does not need most of it. Stripped back and rebuilt light, the same site loads faster and costs almost nothing to run.
He does not sell you a web address, and he does not sell you email. Those stay where they are, in your name - the keys are yours. Bernard only ever looks after the house.
And he is honest about what he cannot carry. A simple Bubble site - a few pages, a brochure, a portfolio - he can move. A working application - one with a login wall, live customer data, or payments running through it - is a different thing, and he will measure up and tell you plainly if it is beyond him, before any money changes hands.
Paste your current address and Bernard will measure up, free, and show you the new place before you decide anything.
Questions people ask
- Does Bubble charge in pounds?
- No. Bubble bills in US dollars only, wherever you live. Your card converts the dollar amount into pounds at the rate on the day, and most UK cards add a small fee for spending in a foreign currency. The pounds figure is not shown on Bubble's pricing page.
- What are workload units, and why do they matter?
- Workload units are Bubble's measure of how much work your site makes its servers do. Every page load, search, form and background job spends units. Each plan includes a monthly allowance, and Bubble's documentation says that going over it costs $0.30 for every 1,000 extra units, pay as you go. That means your bill rises as your site gets busier, which is the opposite of a flat price.
- What does Bubble cost for a small site in 2026?
- The smallest plan that runs a live site on your own address is Starter, at $29 a month paid yearly, which is $348 a year. The Growth plan is $119 a month paid yearly, which is $1,428 a year. Both are before workload overages, currency fees, and any tax, so they are the floor of the bill rather than the whole of it.
- Can Bernard move my Bubble site?
- A simple Bubble site - a few pages, a brochure, a portfolio - yes. Bernard rebuilds it clean and far quicker than before, for £120 a year flat, with the move included and your web address and email left in your own hands. A working application with a login wall, live customer data or payments running through it is a different thing, and he will measure up and tell you honestly if it is beyond him, before you pay anything.