HubSpot 2026 pricing, explained - what it really costs a small UK business

HubSpot is a customer relationship system, or CRM: the software a business uses to keep track of everyone it deals with. It is a good one. It tracks deals as they move through stages, gives a sales team its tasks, runs a help desk and logs calls. If your business sells to other companies through people whose job is selling, HubSpot was built for you.

Many people who look up HubSpot pricing are not that business. They run a shop, a studio, a practice or a trade. They want one tidy list of their customers and a way to email it, and they have heard HubSpot is where growing businesses keep that. This page is for both. It sets out how much HubSpot costs in the UK, line by line, the way Bernard sets out a quote.

The short answer. If you want the tools and will run them yourself, HubSpot. If you want the work done for you, Bernard: £200 a year for one site, enterprise packages for a team.

The sums are below if you want them.

Bernard is an AI-assisted website and marketing platform for small businesses. He builds a new site or moves an existing one, keeps it fast and readable to search and AI tools, and looks after it. Once measuring is on, he reads your numbers each week and suggests what to do next, with a button that does it. On the Medium and Large plans he also plans your marketing every six weeks and drafts your posts, emails and pages. Everything lands on a draft you approve. One flat price per site.

HubSpot pricing in 2026, in pounds

HubSpot has two pricing pages, and they price different things. From the UK, its marketing pricing address takes you to one page for the whole platform: sales, marketing and service together, priced by the seat. A seat is one person who logs in. Every price on this page comes from that UK page, in pounds, read on 21 October 2026.

The same address in US dollars shows a different page: Marketing Hub on its own, priced per hub. On 21 October 2026 its Professional plan started at $800 a month with three seats, plus a required one-time onboarding fee of $3,000. Both are HubSpot’s own pages. If you have seen the dollar one, that is why its numbers differ from ours.

The UK page, in pounds:

Four things matter more than the prices.

Starter is a promotion. The page labels it "Limited-time" with 65% off on yearly billing and 50% off on monthly. It does not say when the offer ends or what Starter costs afterwards. Plan around the £7 only if you have the renewal price in writing.

Extra seats cost the same again. On Professional each extra seat is £81 a month paid yearly, or £90 paid monthly. On Enterprise it is £155. HubSpot’s FAQ says the edition of your plan decides what each extra user costs.

Onboarding is compulsory on Professional and Enterprise, and unpriced in pounds. HubSpot’s own FAQ says Professional or Enterprise plans are required to purchase onboarding, and that Starter plans are not. Neither the UK pricing page nor HubSpot’s onboarding page prints a figure. The dollar Marketing Hub page does, but that is a different product in a different currency, and we will not quote anyone else’s. Ask HubSpot for the number in pounds before you sign, because it is part of your first year’s bill.

Paid plans come with credits. HubSpot Credits are used up by email, automation and the AI agents. They reset each month and do not roll over. There is more below on what that means for a mailing list.

VAT goes on top

HubSpot’s prices are shown before VAT. Its own terms say all fees are exclusive of taxes and, for customers in the United Kingdom, exclusive of any VAT. A VAT-registered business can reclaim it. Most small businesses are not registered, and for them the 20% is simply part of the price.

Every sum below is what a UK business that is not VAT-registered pays.

How much does HubSpot cost a small business?

One seat

Three seats

The same plans for a small team: the owner, someone in the shop or studio, and someone who does the marketing.

The jump from Starter to Professional is more than tenfold per seat, and every person you add costs the same again. The onboarding line has no number because the UK page does not print one.

Before you plan around the Starter rows, check what Starter costs once the offer ends, and what your email will use in credits.

What credits mean for a mailing list

HubSpot’s UK pricing page does not charge you by the size of your list. It meters your email instead. Every email except one-to-one mail from your own inbox uses credits, each paid plan includes a monthly allowance of them, and you buy more when you run out.

HubSpot does not make it easy to work out how many emails your credits buy, and the extra credits it links to from the UK page were priced in euros, not pounds. It is a less than transparent restriction. Ask HubSpot, in writing and in pounds, how many credits your sending will use and what more will cost, before you compare Starter’s £100.80 with anything.

The free plan works differently. It includes no credits, and HubSpot’s catalogue gives it 300 email sends a calendar month.

How the HubSpot bill grows with your business

HubSpot’s price moves when one of four things changes: the people who log in, the emails you send, the size of your database, or the tools you need. Here is one business growing over a few years, paid yearly, with VAT added.

What moves each step:

• People. Free stops at 2 users and Starter at 10. Every extra seat costs the same as the first, so three seats is three times the bill.
• Email. Sending is metered in credits, so the bill follows your list and how often you write to it. HubSpot does not make it easy to work out where the included credits run out, and the page does not show what extra credits cost in pounds.
• Records. The free plan holds up to 3,000 records across contacts, companies, deals and the rest.
• Tools. "Build and run advanced automation" starts on Professional. Its card also lists managing social media accounts and a help desk.

The jump in the last row is the one to plan for. Going from three Starter seats to three Professional seats takes the year from £302.40 to £3,499.20, before onboarding, and both figures depend on numbers the UK page does not print: the Starter price after the offer, the onboarding fee and the pound price of extra credits.

Bernard grows differently. His sizes are Small at £200 a year, Medium at £500 and Large at £1,000, flat with no VAT. Each size is set by how many emails you send, not how many contacts you keep, so a longer list does not change the price on its own. A second website is £150 a year on any size.

What HubSpot does well

It is a proper CRM. Deals, stages, a pipeline, tasks, quotes, forecasting on the higher plans. If people in your business chase sales, HubSpot shows where every one of them stands.

The free plan is useful. No card, up to two users, a shared contact database with companies, deals and tickets, and email campaigns within its 300 sends a month. For a small team that wants one shared list of customers and an occasional email, it costs nothing, and plenty of businesses never need more.

It keeps sales, marketing and service in one place. The person who filled in a form, opened a campaign, bought something and raised a support ticket is one record that everyone can see. That is hard to build from separate tools.

Lots of people know it. Many agencies work with it, a great deal of other software connects to it, and HubSpot’s own training is free for everyone, including free users.

Who HubSpot suits, and who it does not

It suits a business that sells through people. A firm with three salespeople selling to other businesses, a support desk answering customers, a marketing team running campaigns to feed them. For that business, £81 a seat buys a shared system that would otherwise take several tools and a lot of copying between them.

It suits less well a business whose customers are the public and whose "sales team" is the owner. A potter, a café, a yoga teacher, an electrician, a shop. What they need is a list of everyone who bought, booked or signed up, with the permission each person gave recorded beside them, a welcome email for new sign-ups and a newsletter twice a month. They will pay for seats they barely use and for a pipeline nobody fills in. If that is you, the free plan may be all of HubSpot you need. If the free plan is too small, the next step up is worth pricing against tools built for a list.

If you are weighing up HubSpot alternatives, our Mailchimp and HubSpot alternatives piece prices those tools side by side.

Like for like: a business that mainly wants a list

Take one small business. A mailing list of 500 people. Two newsletters a month and a welcome email for each new sign-up, about 1,000 to 1,100 emails a month. One person logs in. Here is what each option costs for a year, for a business that is not VAT-registered.

These are comparisons of broadly similar business needs, not identical products. Some of these services include things Bernard does not do. Bernard includes planning, reading your numbers and doing the work, which these combinations do not give you without more tools or more of your own time.

The pieces, so you can check them:

• HubSpot Starter is the first plan that lists automation ("Build AI agents and simple automation", "Create automations directly from your records"), which is what sends a welcome email to each new sign-up. The free plan does not have it, and its 300 sends a month would not cover two newsletters to 500 people anyway. HubSpot’s page does not say in so many words that Starter’s simple automation sends a welcome email per sign-up, so check that in a trial. Every one of those emails uses credits, and so do workflow actions. Expect to buy more than the plan includes, at a price HubSpot’s linked catalogue shows only in euros.
• Mailchimp Standard, its plan with automated emails, was £15.12 a month for up to 500 contacts on 21 October 2026: £181.44 a year, £217.73 with VAT. It is the email only; the website is a separate bill.
• Bernard: Small is £200 a year paid yearly, or £240 paid monthly, with no VAT because he is not VAT-registered. That is the website itself, moved across and looked after, with email campaigns and automatic emails to your list included and no charge per contact. A list this size sits well inside Small’s monthly sending allowance.

Read the bottom row with care. HubSpot’s figure is from its UK page and is lower until its credits are added, and its offer ends on a date the page does not give. Mailchimp’s figure is for the email alone. Bernard’s covers the website and the list together.

Where Bernard sits

Bernard is a website platform that emails your list. He is worth considering only if your website lives with him too, moved across or built from nothing, because the list lives with the site.

What Small includes, at £200 a year: the website, moved from most platforms a small business is likely to be on, or built new if you have none, and rebuilt so it loads quickly and reads clearly to people and to the search and AI tools that now read the web. That work does not stop at the move. The accessibility check re-runs itself every week, and his reports show which AI assistants are reading your site. Measuring is on from the start, so each week he reads your numbers and suggests up to three things to do, each with a button that does it. Your contacts, with the permission each person gave recorded beside them. Forms that land in those contacts. Email campaigns to your list and automatic emails for the ordinary jobs: a welcome for new subscribers, a thank you after a purchase, an enquiry follow-up. No charge per contact, so the price stays where it is when the list grows. And every site starts with six ready-made email templates (a short newsletter, an event or workshop, a time-limited offer, announcing something, showing new work and opening a course or class), drawn in your site’s own colours, so the first newsletter does not start from a blank page.

Medium, at £500 a year, adds the marketing side. He writes a marketing plan every six weeks and drafts your posts, emails and pages, with social posting and scheduling. Bernard prepares changes for your approval. Website edits stay on a draft until you choose to publish them, and you can undo them. Social posts can be scheduled to go out automatically at the time you approved.

What he does not do:

• He is not a sales CRM. There are no deals, no lead scoring and no sales pipeline with forecasts. If you sell to companies through a sales team, HubSpot is built for that and Bernard is not.
• There is no free-form automation builder. The automatic emails are set types for common jobs, not a canvas with branches.
• He is newer and smaller than HubSpot, with nothing like its library of connected apps or its army of agencies.

If you want HubSpot for its sales tools, HubSpot is the right place to look. If you want a list and a newsletter, and you already pay for a website somewhere else, run the sums above with your own numbers. What email marketing really costs works through the list side in more depth, and the best website builder for a small business does the website side.

Questions to ask before you sign up to HubSpot

1. What does Starter cost when the offer ends? Get the renewal price in writing.
2. What does onboarding cost on Professional? It is compulsory and the UK page prints no figure in pounds.
3. How many credits will my email use, and what do extra credits cost in pounds? Bring your list size and how often you send.
4. How many seats do we really need? Count the people who must log in, not everyone who might look.
5. Is the free plan enough? For two users and a small list, it may be.

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See what Bernard would do with your business. Already have a website? Paste its address and he measures it up, free, and shows you the new place before you decide anything. Starting from nothing? Tell him what you are building.