Get your whole portfolio to the top of search.
One company, many websites, all of them ranking. We point our own AI across your portfolio and steer it to win Google and the AI engines that now answer your buyers. It starts with an audit of your own search data, and most of what we find surprises the people who own the sites. From $3,000 a month.
A sprawl of sites, none of them ranking.
Multi-brand companies end up with a portfolio of WordPress sites, built at different times by different people, none of them found in search and no one with the time to optimise ten of them at once. Traditional agencies charge per site and move slowly. They never catch up with how Google and the AI engines read the web.
And your reports hide it. Total impressions and total traffic flatter a portfolio. The questions that matter are which impressions are real, which pages earn them, and what the rest of the estate is one fix away from earning. Those questions need someone to read the data, site by site. That is where we start.
The portfolio search audit.
Give us Search Console access across the portfolio. Within two weeks you get a written audit per site. A document a managing director can read, not a dashboard. It covers four questions:
How much of your traffic is real?
Impression counts flatter. On a recent audit, nearly half of one firm’s search visibility turned out to be mistaken identity: people looking for an unrelated consumer brand, and for a financial service with a near-identical name. None of it could ever convert, and every report the firm had seen counted it. We separate qualified demand from noise first, because it changes what the site should do.
Where does your demand actually sit?
On the same audit programme, a software client’s console showed 6,449 impressions against 5 clicks, measured over six months from their own Search Console, with 92.5% of the demand in two topic clusters nobody had written for. The demand was already there. There was no page standing where it landed. Those clusters turn a content plan from guesswork into a work order.
What is one fix away from working?
Legacy blogs are full of near misses. One client had seven good articles on the same theme; exactly one earned impressions, because only its title contained words people type. The other six needed a re-title and a structured FAQ block, not a rewrite. At portfolio scale it is the highest-yield work in the estate, and per-site agencies miss it, because it only shows up when someone reads all the data at once.
What is exposed that shouldn’t be?
We read every sitemap you publish, because Google does. A recent audit found a firm’s sitemap submitting two dozen confidential client documents for indexing: live, crawlable, and named. We fixed it in minutes. Nobody had ever looked. Every audit includes an indexation and exposure pass alongside the ranking work.
The audit is included in the first month. If you stop there, you keep the documents.
A content calendar built from your own demand, a quarter ahead.
For each site, we turn the audit’s demand clusters into an article calendar you can read a quarter ahead: every planned page titled, targeted at a query group with its impression count attached, and staged for your approval before anything publishes.
Each page ships the same way. We write it to answer the question as it is searched, mark it up with structured data and an FAQ block that AI engines can lift whole, link it to the page on your site that converts, and publish it once your side signs it off. When Google or an AI engine shifts how it reads the web, we shift the calendar with it. That is what the monthly iteration buys you.
The rhythm, per month
- The rolling calendar: next quarter of pages per site, chosen from your query data, refreshed monthly
- Drafts staged for approval, so your side spends minutes reviewing rather than writing
- A plain-English monthly note per site: what moved, what we changed, what is next
- A quarterly portfolio briefing, the cross-site view, in one document
Your side of that rhythm is one named approver and about two hours a month. No new tool for your team to learn, and no writing handed back to you.
You already own your best content. Nobody can find it.
Two kinds of rescue, both cheaper than new writing and both invisible to a per-site agency:
Re-titles and rebuilds
We execute the audit’s “one fix away” list. We re-title existing articles to the searched question, give them the FAQ block and the internal links they never had, and keep their URLs and their accumulated authority. The writing is already good. It is named after nothing anyone looks for.
The corpus mine
You sit on hours of recorded material: training courses, webinars, conference talks, podcasts, locked behind logins or parked on platforms nobody maintains. We transcribe it, cut it, and publish it as transcript text the search engines can read, short captioned clips for the pages and for LinkedIn, and structured excerpts an AI engine can cite. On a current engagement we turned a client’s six hours of recorded training, behind a course login and invisible to every search engine, into the transcript library that now sources quotes, video excerpts and FAQ answers across the whole site. When a topic starts trending, we cut a clip from footage that already exists rather than booking a shoot.
We rebuild where that wins, and optimise in place where it doesn’t.
Some sites are better off rebuilt on bernard; some are better optimised where they live. We decide site by site, and when a site does move we work the same list every time. We take a full URL inventory with traffic and inbound links before anything changes, put a permanent redirect on every old address, give each page one canonical home, tell the search engines ourselves, and watch the logs for six weeks afterwards.
The honest expectation for any domain move is a dip of two to four weeks while Google reassigns history. Do it properly and the site recovers and compounds. Do it carelessly and the history is gone. Nothing 404s on our moves.
We did not just learn AI search. We built the engine.
Context Is Everything built bernard, an AI platform that rebuilds and re-ranks websites. The people who built it now point it at your portfolio. The audit findings quoted on this page, the mistaken-identity traffic, the 6,449-impressions-5-clicks console and the six hours of locked-up training footage, come from live engagements on that engine, measured in the clients’ own Search Console.
Read the case studies →Unlimited iteration between the three deliverables.
There is no per-task billing and no hourly meter. We use the audit to find the work, the calendar to publish it and the rescue to compound it, and we keep cycling all three for as long as you are with us. When an engine changes how it ranks, we move your content with it.
Included, without limit
- The rolling per-site calendar, drafted and staged for approval
- Re-titles, rebuilds and refreshes across the existing estate
- Corpus transcription and cutting, where recorded material exists
- On-page SEO, technical fixes and Core Web Vitals across the portfolio
- Structured data and FAQ markup for AI search
- Moving a site onto bernard where that wins
- The monthly per-site note and quarterly portfolio briefing
Scoped separately
- New websites built from scratch
- Brand and visual design work
- E-commerce and bespoke application builds
We report the number that can’t flatter us.
Most agencies report total impressions, and totals lie. On one audit, nearly half the base was people searching for someone else. So we report qualified, non-brand demand only: the searches by people with your problem who have never heard of you. That number starts smaller than the one you are used to seeing. It is real, and it is the one we move.
You see it monthly, per site, alongside what we did. We do not promise you a position, because no one can. We promise the work and a number nobody can dress up. The engagement is month to month, so we earn it every month. No lock-in, no long contract.
The questions buyers ask.
How much of our time does this take?
About two hours a month from one named person, and most of that is reading. We do the audit, the writing, the markup and the publishing; your side approves. We stage drafts in one place with a plain-English note against each, so a review is a yes, a no, or a comment. Never a writing job handed back to you.
Who is actually doing the work? We have nobody to spare.
We are. The engagement assumes no engineering time and no marketing headcount from your side. Nothing in it queues behind your product roadmap, and nothing lands on the person already running everything else. That is the difference between a managed engagement and a tool licence: a tool gives your busiest person another thing to operate.
How fast does anything happen?
The audit lands within two weeks of Search Console access. The first re-titles and rebuilds publish inside the same month, because that work needs no new writing. New pages from the calendar start the month after. Movement in the numbers takes months rather than weeks, and we will tell you what to expect before you sign rather than after.
Can you guarantee us the top spot?
No, and we would be careful with anyone who does. Google and the AI engines set the rankings. We do not, and no agency does. We commit to the work and the reporting: qualified, non-brand demand, per site, every month, measured in your own Search Console. If it is not moving you can see that as clearly as we can, and the engagement is month to month for that reason.
Who writes it, and will it sound like us?
We draft, you approve, nothing publishes without your sign-off. We build the drafts from your own material: your demand clusters, your existing articles, your recorded talks. So the voice starts as yours, and we do not invent one for you. Where a page carries a named author it is one of yours, because search engines and buyers both weigh who wrote it.
What do we own, and what happens if we stop?
All of it, and it stays where it is. The audit documents, the calendar, the drafts and every published page are yours to keep. Sites we optimise in place never leave your control. Sites rebuilt on bernard download as flat HTML, CSS and assets, ready to host anywhere, with the URL structure and redirects intact. Month to month, no lock-in, and if you stop after the first month you keep the audit.
You are a small firm. What if you disappear?
A fair question, and one we would ask. There is nothing to be locked into. Any site we build or rebuild downloads in full - the HTML, the CSS, the images, the fonts, every asset - as plain files that will run on any hosting provider you choose. No database to migrate, no proprietary runtime, no export request to raise with us. Where a site sells something or gates content, the checkout and the member login need a server behind them, which is true of every platform including ours, so those keep running on ours until you point them elsewhere. Even then the money was never ours to hold: payments run through your own Stripe account, so your customers, your subscriptions and your payout history sit with you throughout and go nowhere when we do. Everything a visitor can read is yours as files, today. The audit documents are documents, the content sits on your own domains, and the download is yours whenever you want it, not just on the way out. That is what makes the engagement month to month rather than a contract you have to be held to.
Does anything confidential leave our network?
We work from Search Console, analytics, and the pages you already publish to the open web. We do not ask for your file server, your CRM or your client records, and anything you do share sits under your NDA. Send it and we will sign it. On this kind of work the exposure we find is usually something the client was already publishing themselves. One recent audit found the firm’s own sitemap submitting two dozen confidential client documents for indexing.
We have hours of recorded talks and courses. Can you actually use them?
Yes, and it is usually the cheapest good content in the building. We transcribe, cut and publish only what you clear, and we check rights, consent and any client names in the footage before anything goes out. On a current engagement we turned six hours of training video sitting behind a course login into a transcript library. It now sources quotes, clips and FAQ answers across the site.
Does this replace our marketing person?
No. It takes off their desk the part of the month nobody should be doing by hand: hunting through query exports, re-titling old posts, chasing structured data, reformatting drafts. They keep the judgement, the brand and the final say, which is the part that needs someone who knows the business.
From $3,000 / month
For companies running ten or more websites. Larger portfolios scoped on a quick call.
Tell us how many sites you run, and where they are.
We will tell you what the audit would find, and the first month includes it, in writing, per site.