Remind me when my website content is getting stale
A shop window nobody changes stops turning heads - regulars walk past a display they have already seen. Your site’s working pages are that window: they earn you visitors, so you leave them alone, so they quietly age. This job watches the window for you.
The prompt
“Once a [month], look at my site’s content: which pages still get visitors but have not changed in months, what my last article or update actually brought in, and suggest one topic worth writing next - based on what people already come to me for.”
Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).
What the monthly note covers
- Working pages going stale. Pages with steady visitors and no changes in months, with the staleness named - a passed date, an out-of-date list, a “recent” section that is not recent.
- What your last piece earned. The visits your most recent article or update drew, and where they came from - your own evidence for whether publishing pays, and Bernard will tell you honestly when it did not.
- One suggested topic. Drawn from what people already come to your site for, so the suggestion follows your audience rather than a content calendar.
Setting it up
Run the brief once in a chat with Bernard to get today’s freshness picture, then make it a standing job as described in Put an AI agent to work on my business. Monthly is the natural rhythm for content; pair it with Watch my Google results and tell me if they slip if you want the search side of the same story, since fresh pages and found pages feed each other.
Questions people ask
- How often should I update my website content?
- There is no magic number - what matters is that your working pages do not silently age. This brief flags the pages that earn attention but have not been touched in months, so the effort goes where visitors already are.
- How do I know if writing articles is even worth it?
- The note shows what your last piece actually did - the visits it drew and where they came from - so you decide with your own numbers rather than a general rule about blogging.
- Will it write the new content for me?
- It can draft an update or a new piece in your voice, and the draft sits on a preview page until you approve it. Plenty of owners use the note only for the reminder and do the writing themselves - both work.
- What counts as “stale”?
- A page people still visit that has not changed in months - dates that have passed, a “latest work” section that is not, prices or details that have quietly drifted from the truth. Freshness that visitors can feel, not change for its own sake.