bernard· help
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How do I…?

Everything on a bernard-hosted site is changed by asking. Tell ChatGPT, Claude or Gemini what you want, and approve the result before it goes live. Find your problem below; each page has the prompt ready to paste.

New to this? Start with how it works end to end →

Prefer to watch? Short films of bernard doing real jobs →

Yours

Your site and what's on it

A wide paste brush resting on a bucket beside a long poster unrolling toward the viewer

I have new work11

New work, new photos, news - get it on the site.

7 more in I have new work
A large luggage label with ruled empty fields, a string loop through its reinforced eyelet

Pages & menus10

Add, remove and reorganise whole pages.

6 more in Pages & menus
A fan of paint swatch cards spread like a hand of playing cards, one card pulled forward

Look & feel13

Fonts, colours, images, layout - change how it looks.

9 more in Look & feel
A shoebox tipped on its side with photographs spilling out, the front one a picture of Bernard the crab, one print tied with a paper tag

Working with images4

Add, crop, swap and choose the photos on your site - your AI does the editing.

A wire mesh desk tray holding a loose pile of papers, with a squared-off stack of sheets lifted clear in the air above it

Your photos, organised14

Know what you have, where it came from, and what you're allowed to use - so you never lose a photo, or publish one you don't own.

10 more in Your photos, organised
Two printed proofs pegged side by side, the left faint and marked B minus, the right crisp and marked A plus

Words & tone4

Say it better - rewrite, shorten, translate.

A manual typewriter with a sheet rolled in, typed with the word FISH repeated seven times

Blog & articles7

Write, edit and organise posts - your AI does the typing.

3 more in Blog & articles
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Video editing10

Turn the videos you already have into clips, trailers, captions and chapters - Bernard finds the moments and does the cutting; you approve and post.

6 more in Video editing
A striped shop awning over a window painted FOR BUSINESS, a hanging sign reading OPEN

Products & selling16

Keep your shop honest and current - and take payment on your own site.

12 more in Products & selling
A wooden lectern with a brass reading lamp curved over an open folder

Courses & teaching22

Sell what you know - build lessons and modules on your own site, no learning platform to run.

18 more in Courses & teaching
An answer sheet ruled into rows of empty boxes with four of them ticked, a fountain pen resting across it and a wooden-handled rubber stamp standing beside it

Quizzes & certificates6

Test what they learned - quizzes with automatic marking, pass marks, retakes and certificates.

2 more in Quizzes & certificates
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Students & members13

Who gets in and how - selling a course, enrolling people, free courses, membership clubs, and helping a learner who is stuck.

9 more in Students & members
An open ring binder of card pockets lying flat, a blank card slotted into every pocket, with three cards standing proud of theirs and each marked with a ticked circle

Contacts9

Everyone who buys, joins a course or asks to hear from you, gathered in one place, with a plain record of what they agreed to.

5 more in Contacts
What Bernard does

Bernard at work

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Moving in24

Bring what you already built - your site, your courses, your shop - across from wherever it lives now. One page per place you might be leaving, each honest about how the move actually works.

20 more in Moving in
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Something's wrong17

Fix what's out of date or broken - in one ask.

13 more in Something's wrong
A vintage dressing table whose oval mirror has Bernard's eyes peeking from it, a hand mirror floating on one side and a hairbrush on the other

Make it better16

Sharpen what's already there - clearer structure, stronger calls to action, words people search for, FAQs AI assistants quote.

12 more in Make it better
A brass drawing compass open on a folded chart, a corner label reading SEO

Being found20

Help Google and AI assistants understand your site.

16 more in Being found
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Peace of mind24

Approvals, undo, safety, cost - how the guardrails work, and how bernard checks your site for you.

20 more in Peace of mind
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Doing it well13

Best practices your AI should follow - safe changes, fast pages, a healthy site.

9 more in Doing it well
Envelopes travelling a dotted path from an alarm clock, the route forking, the last envelope setting off on its own

Emails that send themselves11

A welcome when someone signs up, a thank-you when they buy, a check-in while they learn - written in your voice, approved by you, sent on time without you.

7 more in Emails that send themselves
Two studio microphones on a wooden table facing each other, with a blank folded card standing between them

AI agent automation6

Run your site like a bookshop, not a book - stock, shelves and window kept fresh. Automate Bernard with standing jobs and get a short note when something needs you.

2 more in AI agent automation
Talking to people

Reaching people

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Getting known24

Become the one AI recommends - show up where people and AI already look, in your own voice, over time. No slop, no instant fixes.

18 more in Getting known
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Email campaigns22

Write one-off news to the people who asked to hear from you - preview the exact email, test it safely and approve the audience before it leaves.

18 more in Email campaigns
A stack of blank paper forms held down by a brass reception bell

Forms & signups3

Capture the people who want to hear from you - signup boxes, waitlists and enquiry forms, wired to your own list or your mailing provider, with consent done properly.