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How do I…?

Everything on a bernard-hosted site is changed by asking. Tell ChatGPT, Claude or Gemini what you want, and approve the result before it goes live. Find your problem below; each page has the prompt ready to paste.

New to this? Start with how it works end to end →

Prefer to watch? Short films of bernard doing real jobs →

Yours

Your site and what's on it

A bare rectangular plot of earth marked by string pegged at four corners, with an upright spade planted at one corner and scattered stones and weeds across the ground.

Start and design a site9

Start a new site, base one on a site you already run, borrow a look you love, or design pages in Claude Design. Moving an old site is only one way in.

5 more in Start and design a site
A wide paste brush resting on a bucket beside a long poster unrolling toward the viewer

I have new work11

New work, new photos, news - get it on the site.

7 more in I have new work
A large luggage label with ruled empty fields, a string loop through its reinforced eyelet

Pages & menus9

Add, remove and reorganise whole pages.

5 more in Pages & menus
A fan of paint swatch cards spread like a hand of playing cards, one card pulled forward

Look & feel14

Fonts, colours, images, layout - change how it looks.

10 more in Look & feel
A boxy robot with a square head and claw hands stands beside a spinning top with striped bands and a ladybug-shaped toy with wheels, large eyes, and antenna on its head.

Make it move9

Add animations to your pages - things that appear as people scroll, words that come to life, numbers that count up. Each one is checked before it goes on your site.

5 more in Make it move
A shoebox tipped on its side with photographs spilling out, the front one a picture of Bernard the crab, one print tied with a paper tag

Working with images4

Add, crop, swap and choose the photos on your site - your AI does the editing.

A wire mesh desk tray holding a loose pile of papers, with a squared-off stack of sheets lifted clear in the air above it

Your photos, organised14

Know what you have, where it came from, and what you're allowed to use - so you never lose a photo, or publish one you don't own.

10 more in Your photos, organised
Two printed proofs pegged side by side, the left faint and marked B minus, the right crisp and marked A plus

Words & tone6

Say it better - rewrite, shorten, translate.

2 more in Words & tone
A manual typewriter with a sheet rolled in, typed with the word FISH repeated seven times

Blog & articles7

Write, edit and organise posts - your AI does the typing.

3 more in Blog & articles
A clapperboard with its clapper raised beside a film reel unspooling a strip of film

Video editing11

Turn the videos you already have into clips, trailers, captions and chapters - Bernard finds the moments and does the cutting; you approve and post.

7 more in Video editing
A striped shop awning over a window painted FOR BUSINESS, a hanging sign reading OPEN

Products & selling18

Keep your shop honest and current - and take payment on your own site.

14 more in Products & selling
A wooden lectern with a brass reading lamp curved over an open folder

Courses & teaching29

Sell what you know - build lessons and modules on your own site, no learning platform to run.

25 more in Courses & teaching
An answer sheet ruled into rows of empty boxes with four of them ticked, a fountain pen resting across it and a wooden-handled rubber stamp standing beside it

Quizzes6

Test what they learned - quizzes with automatic marking, pass marks and retakes.

2 more in Quizzes
A framed certificate with a large @ symbol and a ribbon badge featuring a smiling crab face with two eye stalks.

Certificates7

Certificates for finishing a course, or for a workshop, an event or an award. How they are given, how they look, and how to fix one.

3 more in Certificates
A woodcut-style drawing of a seal sitting up on bare cream, head raised and whiskers out, in dark green with an orange streak on its side.

The Seal5

Get a contract signed: send a client, a supplier or a tutor an agreement, they sign it on one page, and you both keep the signed copy with its proof.

1 more in The Seal
Two brass stanchions with a tasselled velvet rope, a carpet running between them toward an open doorway

Students & members24

Who gets in and how - selling a course, enrolling people, free courses, membership clubs, and helping a learner who is stuck.

20 more in Students & members
A long wooden sorting tray in four compartments: a stack of blank tickets, a coiled ribbon, three brass weights and a key on a ring.

Prices and offers18

Every way to price what you teach and sell - one price or several, a term, a member price, a bundle, places, instalments and discount codes - with your whole price list checked before anything changes.

14 more in Prices and offers
A wooden box filled with overlapping envelopes, each bearing an @ symbol and a small crab logo in the corner.

Community forum15

A forum on your own site where your members talk. Who gets in, who moderates, what was said this week, and how to take a post down.

11 more in Community forum
An open ring binder of card pockets lying flat, a blank card slotted into every pocket, with three cards standing proud of theirs and each marked with a ticked circle

Contacts18

Everyone who buys, joins a course or asks to hear from you, gathered in one place, with a plain record of what they agreed to.

14 more in Contacts
A wooden carpenter's toolbox with its lid open and its top tray lifted out and set beside it, the box and the tray both filled with tools in their slots: a saw, chisels, a hammer and screwdrivers

Your brain17

What bernard knows about your business and your sites, and how it looks things up when a job needs them. Your site brain is the first part of your business brain.

13 more in Your brain
What Bernard does

Bernard at work

A rolled blueprint tied with string, a set square and pencil lying across it

Moving in29

Bring what you already built - your site, your courses, your shop - across from wherever it lives now. One page per place you might be leaving, each honest about how the move actually works.

25 more in Moving in
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Something's wrong18

Fix what's out of date or broken - in one ask.

14 more in Something's wrong
A vintage dressing table whose oval mirror has Bernard's eyes peeking from it, a hand mirror floating on one side and a hairbrush on the other

Make it better19

Sharpen what's already there - clearer structure, stronger calls to action, words people search for, FAQs AI assistants quote.

15 more in Make it better
A brass drawing compass open on a folded chart, a corner label reading SEO

Being found21

Help Google and AI assistants understand your site.

17 more in Being found
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Peace of mind18

Approvals, undo, cost - how the guardrails work, and how bernard checks your site for you.

14 more in Peace of mind
A heavy studded plank door seen straight on and shut, a hinged brass shutter closed at eye height and a plain iron ring handle below it

Security & privacy13

Who can get in, what runs on your site, what's tracking your visitors, and what happens to people's data. The versions of the tools your pages load are checked every week.

9 more in Security & privacy
A wooden ramp laid beside a step, with a door held open by a wedge

Compliance & accessibility7

Easy for everyone to use and in step with the rules - alt text, readable text, contrast, keyboard use, and the pages the law expects you to have - checked, with a statement you can publish.

3 more in Compliance & accessibility
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Trusted third parties27

Calendars, checkouts, diagrams, chat and analytics from outside companies - only ones bernard has checked, pinned to a known version, switched on by your AI without a line of code, and watched every week.

23 more in Trusted third parties
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Doing it well11

Best practices your AI should follow - safe changes, fast pages, a healthy site.

7 more in Doing it well
Envelopes travelling a dotted path from an alarm clock, the route forking, the last envelope setting off on its own

Emails that send themselves25

A welcome when someone signs up, a thank-you when they buy, a check-in while they learn - written in your voice, approved by you, sent on time without you.

21 more in Emails that send themselves
An open ledger with ticked lines sits beside a small brass bell and a shop key on a ring resting on its page.

Bernard looks after things for you18

Choose how much Bernard does on his own. Routine fixes are simply done, the rest waits for your yes, and your decisions stay yours.

14 more in Bernard looks after things for you
An alarm clock with twin bells on top and a winding key on its side sits between a coiled rope on the left and a pair of work gloves on the right.

AI agent automation7

Run your site like a bookshop, not a book - stock, shelves and window kept fresh. Automate Bernard with standing jobs and get a short note when something needs you.

3 more in AI agent automation
A drawing board with a T-square and sketch of a leafed mug sits beside a small shelf holding a finished mug and a brush, showing design concept and final product side by side.

Claude Design4

Design in Claude Design, edit on your real pages. Read a page into an editable design with your true colours and fonts, push changes back element by element, and publish only when you say so.

Talking to people

Reaching people

A striped lighthouse sweeping a wide beam of light across the frame

Getting known21

Become the one AI recommends - show up where people and AI already look, in your own voice, over time. No slop, no instant fixes.

15 more in Getting known
A striped lighthouse sweeping a wide beam of light across the frame

Your marketing4

Run your marketing from Bernard and from your own assistant: your calendar, your people, your campaigns and your forms, joined up rather than installed as a second application.

A dandelion seed head in a gust, its seeds streaming away, each carrying a tiny photo or envelope

Socials22

Get the word out from one calendar: posts for Instagram, Facebook and LinkedIn, photos that move, this month's newsletter, and posts you wrote in your own Claude or ChatGPT. Nothing goes out until you approve it.

18 more in Socials
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Email campaigns30

Write one-off news to the people who asked to hear from you - preview the exact email, test it safely and approve the audience before it leaves.

26 more in Email campaigns
A stack of blank paper forms held down by a brass reception bell

Forms & signups5

Capture the people who want to hear from you - signup boxes, waitlists and enquiry forms, wired to your own list or your mailing provider, with consent done properly.

1 more in Forms & signups