How do I…?
Everything on a bernard-hosted site is changed by asking — tell ChatGPT, Claude or Gemini what you want, and approve the result before it goes live. Find your problem below; each page has the prompt ready to paste.
New to this? Start with how it works end to end →
Getting known
Become the one AI recommends — show up where people and AI already look, in your own voice, over time. No slop, no instant fixes.
- Your first six weeks: a starter plan
- How does AI decide who to recommend — and how do I become that person?
- How do I make the most of the audience I already have?
- How do I use AI to write without sounding like a robot?
- Why should I keep my name and description the same everywhere?
- How do I build the authority that makes AI trust me?
- How do I write the guides that make me the go-to expert?
- What should I actually write about?
- What should I post, and where?
- How do I get good on LinkedIn?
- How do I get more from Instagram?
- How do I take part in forums and communities without spamming?
- How do I get more from my mailing list, or start one?
- How do I make a content calendar I'll actually keep?
- How do I turn one idea into a week of content?
- How do I tell if any of this is working?
- How do I actually sell, without being pushy?
- Emails to my customers should come from my own address
- How do I get useful insights from my visitor numbers?
- I run several sites — should they link to each other?
- What is E-E-A-T, and does my site have it?
Make it better
Sharpen what's already there — clearer structure, stronger calls to action, words people search for, FAQs AI assistants quote.
- Add a clear call to action
- Add reviews and testimonials
- Make my prices and what's included clear
- Write FAQs that AI assistants will quote
- Guide visitors through my site
- Help AI assistants recommend me
- Put the most important things first
- How do I stop my site looking out of date?
- Make it obvious how to reach me
- Make my pages easy to skim
- Make my homepage say what I do in one line
- Make my about page tell a story
- Cut the waffle so my point lands
- Spell out what makes me different
- Use the words people actually search for
Being found
Help Google and AI assistants understand your site.
- Add an FAQ to a page
- Get better page titles and descriptions
- How do I build an FAQ that AI search can use?
- Connect my own web address (domain) to my site
- Describe my images for Google
- Does my site have a sitemap?
- Get found for my craft in my town
- Get my site into Google
- How do I help ChatGPT and other AI assistants understand my site?
- How do I make Google and AI search understand my pages?
- Tell search engines my site changed
- What bernard improves automatically when it moves your site
Something's wrong
Fix what's out of date or broken — in one ask.
- A link on my site doesn't work
- I added the email records but they're not working yet
- There's a typo on my site
- I connected my domain but it's stuck
- My old address is still on the site
- My opening hours have changed
- I published, but the site still shows the old version
- I want an old photo taken down
- Take a whole page down
- My phone number is wrong
- The wrong price is showing
Peace of mind
Approvals, undo, safety, cost — how the guardrails work, and how bernard checks your site for you.
- What is the connection key?
- How do I approve or undo changes?
- My assistant won't connect to bernard
- How Bernard checks your site — and what he does about it
- Won't an AI run up a big bill editing my site?
- Is it safe to let an AI edit my site?
- Is my bernard site hosted on green energy?
- Leave Squarespace without breaking my domain or email
- Put it back how it was
- What does it cost?
- What emails does bernard send, and who gets them?
- What happens to my unpublished or draft pages when I move?
- What does bernard do with my data, and is it GDPR-compliant?
I have new work
New paintings, new photos, news — get it on the site.
Products & selling
Keep your shop honest and current — and take payment on your own site.
- Add a new product to my shop page
- Use better product photos
- Change a price
- How do I charge for postage?
- My payout setup is stuck — fix it
- Group my products into collections
- Mark a piece as sold
- Move my Shopify shop across
- Remove a product
- Reorder my shop page
- Sell a download — a print file, PDF or pattern
- Sell something in sizes or colours — and keep the stock honest
- Someone bought something — what do I do now?
- What will Stripe ask me when I set up payouts?
- My shop says 'opening soon' — why can't people buy yet?
Courses & teaching
Sell what you know — lessons, enrolment and access on your own site, no learning platform to run.
- Add a lesson to my course
- Put my own video file into a lesson
- Charge once, or sell a year of access
- Enrol a student myself — they paid elsewhere
- Let people watch one lesson free
- Where the money goes when someone enrols
- Understand how a course is put together
- A learner lost their way back in
- Let learners in without accounts or passwords
- Give learners files with each lesson
- Move my course off Teachable, Podia or Kajabi
- Move my courses off LearnDash or WordPress
- Organise a big course — modules, sub-lessons, many courses
- Stop selling a course without locking out my learners
- Give a course away free to grow my list
- Sell a course from my own website
- Turn an Instagram Reel into a course lesson
- Use the videos already on my YouTube or Vimeo
Blog & articles
Write, edit and organise posts — your AI does the typing.
Pages & menus
Add, remove and reorganise whole pages.
Look & feel
Fonts, colours, images, layout — change how it looks.
Working with images
Add, crop, swap and choose the photos on your site — your AI does the editing.
Words & tone
Say it better — rewrite, shorten, translate.
Doing it well
Best practices your AI should follow — safe changes, fast pages, a healthy site.
Your photos, organised
Know what you have, where it came from, and what you're allowed to use — so you never lose a photo, or publish one you don't own.
- Am I allowed to use this photo?
- I want my photos grouped — press shots here, the winter launch there
- My photos are a mess — help me organise them
- How do I sign off a photo before it's used?
- My photos all have names like 020b253ff7eb.webp and I can't find anything
- Where's that photo of ours — the one from the summer market?
- Why won't it let me publish — something about a photo?
- What is the media library — and what can I do with it?
Your people
Everyone who buys, joins a course or asks to hear from you — gathered in one place, with a plain record of what they agreed to.
Forms & signups
Capture the people who want to hear from you — signup boxes, waitlists and enquiry forms, wired to your own list or your mailing provider, with consent done properly.
Emails that send themselves
A welcome when someone signs up, a thank-you when they buy, a check-in while they learn — written in your voice, approved by you, sent on time without you.
- How do automatic emails work?
- Change or pause my automatic emails
- Follow up on enquiries automatically
- How many emails can I send to my people?
- Announce to everyone on my waiting list
- Look after a new student automatically
- Remind people who didn't confirm their signup
- Send an email to everyone on my list
- Deliver a course by email automatically
- Thank people after they buy
- Welcome a new subscriber automatically
- Who actually receives my automatic emails?
Video editing
Turn the videos you already have into clips, trailers, captions and chapters — Bernard finds the moments and does the cutting; you approve and post.