An open ring binder of card pockets lying flat, a blank card slotted into every pocket, with three cards standing proud of theirs and each marked with a ticked circle
Contacts2 min read

Tell people when my next course opens

“Tell me when the next glazing course opens” is one of the most useful things a visitor can say to you, and one of the easiest forms to get right - because the form only ever promises one thing.

The prompt

“Add a waiting list to my site for [what they’re waiting for - e.g. ‘the next glazing course’]. Put it on the [page it belongs on] page, ask for a name and email, and tell people what they’ll be contacted about.”

Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).

How it works

  1. Say what people are waiting for and where. “A waiting list for the next glazing course, on my Courses page” is enough for Bernard to work from.
  2. Bernard writes the form and the wording. It asks for a name and an email, and says plainly what joining means - “I’ll email you when the next glazing course opens, and for nothing else.”
  3. Approve the preview, same as any other change. Once it’s live, anyone who fills it in appears in Where do the people who buy, join or ask end up? - with a note of exactly what they signed up for.

Why this one needs no separate tick

Joining a waiting list for a specific thing is the request to be told about that thing - there’s no meaningful difference between “add me to the list” and “yes, contact me about this.” That’s why the form doesn’t need an extra marketing checkbox: the whole form is the ask.

What it does not do is open the door to anything else. Someone who joined to hear about the glazing course hasn’t agreed to your general newsletter, your pottery supplies, or any other course you run. If you want to tell them about something different later, that needs its own, separate yes - see When do I need someone’s permission to email them?.

Announcing when the thing they’re waiting for is ready

The list itself doesn’t send anything. For that, ask Bernard to set up the waiting-list launch journey: it keeps people warm while they wait, then, the moment you press “Open the doors”, announces to everyone still on the list in one go. See Announce to everyone on my waiting list for how it works.

Questions people ask

What do I need to add a waiting list?
Just tell Bernard what people are waiting for and which page it should sit on - ‘the next glazing course’ on my Courses page is enough. Bernard writes the form and puts it in place; nothing goes live until you approve the preview.
Do people have to tick a consent box to join?
No separate tick needed. Joining a waiting list for one specific thing IS the permission to tell them about that thing - that’s different from agreeing to a newsletter, which needs its own separate yes.
Can I message everyone on the list once the course opens?
Yes, but only about the thing they joined for - the glazing course, not your whole newsletter. Ask Bernard to set up the waiting-list launch journey and it does the announcing for you the moment you press ‘Open the doors’.
What happens to someone once the course they were waiting for opens?
It depends whether you’ve set up the launch journey. With it switched on, pressing ‘Open the doors’ announces to everyone still waiting in one go. Either way, everyone who joined stays in your contacts as a record that they asked, so you always know who to tell.

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