Remind people who didn't confirm their signup
Every list loses people in the same quiet way: someone signs up, means to press the confirmation button, and life happens. They wanted your news; the button just sank beneath Tuesday. Strictly speaking they never finished saying yes — so they hear nothing, forever.
The confirmation reminder is the smallest journey your site has: one email, about four days later, offering the button again. If they press it, they're in. If they don't, that's an answer too — they're left in peace, permanently. There is no second reminder and no way to add one.
It's also the easiest to switch on. On Your People, under Things that happen by themselves, it's a single toggle — the wording ships ready and you can edit it any time, before or after enabling. If they confirm on their own before the reminder is due, it quietly cancels itself.
Why the confirm step exists at all — and who can receive what — is the consent story in Who actually receives my automatic emails?; the bigger picture of journeys is in How do automatic emails work?.
The prompt
“Turn on the reminder for people who signed up but haven't confirmed, and show me the words it will send so I can approve or tweak them first.”
The [bracketed] parts are yours to fill in. First time? Connect bernard to your AI over MCP — a one-time setup in bernard → your site → Use your own AI — then paste the prompt above.
Questions people ask
- Why do sign-ups need to confirm at all?
- When someone joins a list on your site, bernard sends them a welcome with one button — 'Yes, keep me posted'. Only people who press it can ever receive your news. It keeps your list honest: nobody can sign someone else up, and everyone on it genuinely asked to be there.
- What does the reminder actually send?
- One email, about four days after an unconfirmed signup, asking politely if they meant to join and offering the confirm button again. Then permanent silence — one reminder, never a second. If they confirm before it's due, the reminder is cancelled and never sends.
- Do I have to write anything?
- No — this is the one journey that works straight from the switch. It comes with complete, sensible wording, which you can read and edit before or after turning it on. The switch is the approval: nothing was sent before you flipped it.
- Is one reminder really worth it?
- Yes. People sign up on their phone, get distracted, and the welcome slides down the inbox. A single well-timed nudge recovers a good share of them — and the strict one-then-silence rule means nobody is pestered.