Get better page titles and descriptions
Page titles and descriptions are your site's shop window in Google — and on most sites they're still whatever the platform generated: 'Home', 'About', 'Untitled'. They're the easiest search-engine win there is, and on a bernard-hosted site you don't need to find the settings panel: you just ask.
How it works
- Connect bernard to your AI (once). Log in to bernard, open your site, go to Use your own AI, and paste the setup prompt into your AI to connect it — a one-time setup.
- Paste it into your AI — ChatGPT, Claude, Gemini, whichever you already use — then ask in your own words, or use the prompt below.
- Approve. The AI sends back a preview link and a list of what it changed. Check the new titles read true, press Approve, and it's live.
Your AI is responsible for your site's search presence when it edits — bernard requires it to preserve or improve titles, descriptions and headings, never quietly delete them. Asking it to do a deliberate pass over them is using that responsibility to your advantage.
More than the tab title
Two neighbours of the page title are worth fixing in the same sitting:
- The share card. When someone posts your page on WhatsApp, Facebook or LinkedIn, the preview card — picture plus title — is set per page, and on most sites it's whatever the old platform left behind (or nothing, which shares as a bare grey link). Bernard sets it deliberately, so a shared page arrives looking like something worth tapping.
- The tidy "official" address. When a page can be reached at more than one address, search engines want to be told which one counts — the canonical address. Getting it right stops your search credit being split between duplicates, and bernard can set it correctly for every page in one pass.
And that's the wider point: none of this has to be done page by page. Ask for titles, descriptions, share cards and canonical addresses across the whole site in one pass, and review the lot on a single preview.
The prompt
“Look at the titles and descriptions of every page on my site and rewrite the weak ones so people searching for [what you make or do] in [your area, if local] would click — show me each change.”
The [bracketed] parts are yours to fill in. First time? Connect bernard to your AI over MCP — a one-time setup in bernard → your site → Use your own AI — then paste the prompt above.
Questions people ask
- How do I change the page title that shows in Google?
- If your site is hosted with bernard, ask your AI — ChatGPT, Claude or Gemini — to rewrite the page's title and description. They're plain text in your pages, which the AI edits directly; nothing changes until you approve the preview.
- What makes a good page title for search?
- Say what's on the page in the words a stranger would search — 'Hand-thrown stoneware mugs, made in Whitstable' beats 'Home'. Ask the AI to write them that way; it knows the patterns and your pages.
- Will better titles really get me more visitors?
- Titles and descriptions are what people see in search results and what AI assistants quote when recommending you, so they decide whether anyone clicks. It's one of the highest-value small edits a site can get — and you approve every change on a preview first.
- Can I choose what shows when someone shares my page on WhatsApp or Facebook?
- Yes — that little card with a picture and a title is set per page, and bernard can set it deliberately: the right image, a title worth tapping. Ask for it alongside your titles pass; like everything else, it lands on a preview for you to approve.