How do I build an FAQ that AI search can use?
A good FAQ does two jobs at once: it answers the questions real buyers ask, and it gives AI search tools — ChatGPT, Gemini, Google's AI answers — clean facts they can quote when someone asks about an artist like you.
How it works
- Open your site and choose Build FAQ from the left menu (under This site).
- Click Create access key and copy the prompt.
- Paste it into your AI assistant. It will read your existing pages first, then ask you a short batch of questions — pricing, postage, commissions, how to get in touch.
- Answer in your own words. The AI writes the questions and answers in your voice.
- It creates or improves your FAQ page, adds the structured data AI search needs, and links the page into your navigation and sitemap.
- Everything lands as a draft. Read it through, then make it live — or ask for changes.
Nothing goes live until you approve it, and every change can be undone.
The prompt
“Build or improve my website's FAQ. Interview me for the facts (prices, postage, commissions, contact), write 8–15 question-and-answer pairs in my voice, then create the FAQ page, add FAQPage structured data, and link it into my navigation and sitemap. Don't guess — ask me anything you're unsure about.”
The [bracketed] parts are yours to fill in. First time? Log in to bernard → your site → Edit with AI → copy your access prompt, paste that into your AI first, then ask the above.
Questions people ask
- Where do I start?
- Open your site, then choose Build FAQ in the left menu under 'This site'. Create an access key, paste the prompt into your AI, and answer its questions.
- Will it make things up?
- No. The prompt tells your AI to interview you and never invent prices, dates, or policies. If it can't find a fact, it asks you. And the finished FAQ lands as a draft — nothing goes live until you approve it.
- What is FAQPage structured data?
- It's hidden markup (schema.org JSON-LD) that lets AI tools and Google read your questions and answers directly, so you're more likely to be quoted and recommended.