How do I stop my site looking out of date?

A site that still says "new for 2024" or lists an event that happened last spring looks neglected — to visitors and to the AI tools deciding whether to recommend you. The freshness review catches that.

How it works

  1. Open your site and choose Freshen copy from the left menu (under This site).
  2. Click Create access key and copy the prompt.
  3. Paste it into your AI assistant. It reads through your pages and lists anything that looks stale — old years, passed events, expired announcements, "coming soon" that has arrived, sold-out items still on sale.
  4. It fixes the clear-cut cases automatically. For anything that needs a real-world fact, it asks you rather than guessing.
  5. Changes land as a draft. Review it, then make it live.

Nothing goes live until you approve it, and every change can be undone.

The prompt

Review my website for anything out of date — old years, events that have passed, announcements that are no longer true, 'coming soon' that has arrived, sold-out items still shown as available. List what you find, fix the clear-cut cases as a draft, and ask me before guessing any real-world fact.

The [bracketed] parts are yours to fill in. First time? Log in to bernard → your site → Edit with AI → copy your access prompt, paste that into your AI first, then ask the above.

Questions people ask

Where do I start?
Open your site, then choose Freshen copy in the left menu under 'This site'. Create an access key, paste the prompt into your AI, and review what it finds.
Will it change things without asking?
Only the clear-cut cases, like an out-of-date copyright year. For anything needing a real fact — a new event date, a restock — it asks you first. And all changes are a draft until you approve them.

You might also want to…