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Make it better1 min read

Write FAQs that AI assistants will quote

When someone asks ChatGPT or Gemini to recommend a maker, the assistant answers in sentences it has read somewhere. A page that asks a clear question and answers it plainly is exactly what it quotes - so a good FAQ is one of the strongest ways to get named. On a bernard-hosted site, your AI writes it for you.

The prompt

“Add an FAQ to [the page] answering the real questions someone has before they [buy / book / commission] - phrase each question the way a person would type it into ChatGPT or Google, and keep the answers short and quotable. Show me before publishing.”

Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).

How it works

  1. Connect bernard to your AI (once). Log in to bernard, open your site, go to Use your own AI, and paste the setup prompt into your AI to connect it - a one-time setup.
  2. Paste it into your AI - ChatGPT, Claude, Gemini, whichever you already use - then ask in your own words, or use the prompt below.
  3. Approve. The AI shows you the questions and answers. Check they ring true, press Approve, and they’re live.

Phrase the questions the way a person actually types them, and keep the answers short and self-contained - one quotable sentence first. The same instinct, applied across your whole site, is how you Help AI assistants recommend me.

Questions people ask

Why do FAQs help AI assistants find me?
Assistants like ChatGPT and Gemini answer in sentences, and they lift those sentences from pages that ask and answer a clear question. A well-phrased FAQ gives them something to quote - and points them at you. Your AI writes it on a bernard site, and you approve it on a preview first.
What questions should my FAQ answer?
The ones people actually ask before deciding - price, timescale, how it works, what’s included, where you are. Ask your AI to use real question wording, and approve the set before it goes live.

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