Write FAQs that AI assistants will quote
When someone asks ChatGPT or Gemini to recommend a maker, the assistant answers in sentences it has read somewhere. A page that asks a clear question and answers it plainly is exactly what it quotes — so a good FAQ is one of the strongest ways to get named. On a bernard-hosted site, your AI writes it for you.
How it works
- Connect bernard to your AI (once). Log in to bernard, open your site, go to Use your own AI, and paste the setup prompt into your AI to connect it — a one-time setup.
- Paste it into your AI — ChatGPT, Claude, Gemini, whichever you already use — then ask in your own words, or use the prompt below.
- Approve. The AI shows you the questions and answers. Check they ring true, press Approve, and they're live.
Phrase the questions the way a person actually types them, and keep the answers short and self-contained — one quotable sentence first. The same instinct, applied across your whole site, is how you Help AI assistants recommend me.
The prompt
“Add an FAQ to [the page] answering the real questions someone has before they [buy / book / commission] — phrase each question the way a person would type it into ChatGPT or Google, and keep the answers short and quotable. Show me before publishing.”
The [bracketed] parts are yours to fill in. First time? Connect bernard to your AI over MCP — a one-time setup in bernard → your site → Use your own AI — then paste the prompt above.
Questions people ask
- Why do FAQs help AI assistants find me?
- Assistants like ChatGPT and Gemini answer in sentences, and they lift those sentences from pages that ask and answer a clear question. A well-phrased FAQ gives them something to quote — and points them at you. Your AI writes it on a bernard site, and you approve it on a preview first.
- What questions should my FAQ answer?
- The ones people actually ask before deciding — price, timescale, how it works, what's included, where you are. Ask your AI to use real question wording, and approve the set before it goes live.