Write FAQs that AI assistants will quote

When someone asks ChatGPT or Gemini to recommend a maker, the assistant answers in sentences it has read somewhere. A page that asks a clear question and answers it plainly is exactly what it quotes — so a good FAQ is one of the strongest ways to get named. On a bernard-hosted site, your AI writes it for you.

How it works

  1. Get your access prompt. Log in to bernard, open your site, and copy the prompt from Edit with AI (it contains a key that works for 12 hours).
  2. Paste it into your AI — ChatGPT, Claude, Gemini, whichever you already use — then ask in your own words, or use the prompt below.
  3. Approve. The AI shows you the questions and answers. Check they ring true, press Approve, and they're live.

Phrase the questions the way a person actually types them, and keep the answers short and self-contained — one quotable sentence first. The same instinct, applied across your whole site, is how you Help AI assistants recommend me.

The prompt

Add an FAQ to [the page] answering the real questions someone has before they [buy / book / commission] — phrase each question the way a person would type it into ChatGPT or Google, and keep the answers short and quotable. Show me before publishing.

The [bracketed] parts are yours to fill in. First time? Log in to bernard → your site → Edit with AI → copy your access prompt, paste that into your AI first, then ask the above.

Questions people ask

Why do FAQs help AI assistants find me?
Assistants like ChatGPT and Gemini answer in sentences, and they lift those sentences from pages that ask and answer a clear question. A well-phrased FAQ gives them something to quote — and points them at you. Your AI writes it on a bernard site, and you approve it on a preview first.
What questions should my FAQ answer?
The ones people actually ask before deciding — price, timescale, how it works, what's included, where you are. Ask your AI to use real question wording, and approve the set before it goes live.

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