Get found for my craft in my town
Someone in your town is searching for exactly what you make — and finding a marketplace seller three hundred miles away, because your site never quite says where you are. It's the most common gap on makers' websites, and the cheapest to close.
How it works
- Get your access prompt. Log in to bernard, open your site, and copy the prompt from Edit with AI (it contains a key that works for 12 hours).
- Paste it into your AI — ChatGPT, Claude, Gemini, whichever you already use — then ask in your own words, or use the prompt below.
- Approve. The AI sends back a preview link. Check your town reads naturally where it's been added, press Approve, and it's live.
Tell the AI everywhere you'd want to be found from — your town, the nearest city, the region — and whether people can visit, commission or collect. The more real detail it has, the more naturally it can place you.
The prompt
“Make sure my site clearly says I'm a [what you do] in [your town and area] — work it naturally into the homepage, the about page, and the page titles, without it sounding stuffed in.”
The [bracketed] parts are yours to fill in. First time? Log in to bernard → your site → Edit with AI → copy your access prompt, paste that into your AI first, then ask the above.
Questions people ask
- How do I show up when people search for my craft near me?
- Search engines can only place you locally if your site actually says where you are. If your site is hosted with bernard, ask your AI — ChatGPT, Claude or Gemini — to weave your town and craft into the right pages; you approve every change on a preview first.
- Where on my site should my town appear?
- The places that matter most: your homepage heading, your about page, your page titles and descriptions, and anywhere you mention visits, commissions or stockists. The AI knows these spots and edits them in one pass.
- Will this make my site read like an estate agent's?
- It shouldn't — ask for it to read naturally, the way you'd say it ('I make stoneware in a studio just outside Hebden Bridge'). You read the preview before pressing Approve, so nothing clumsy goes live.