How do I make Google and AI search understand my pages?
Make your pages legible to Google and AI
Search engines and AI answer engines read a hidden layer on every page — structured data, written as schema.org JSON-LD — to understand what each page actually is. A shop page marked up as a Product (with its price), an event page marked up as an Event (with its date), your homepage marked up as your Organization: that's the difference between being understood and being guessed at.
This tool hands your own AI a prompt that:
- Reads every important page and works out the right schema.org type for it.
- Audits it against Google's Rich Results rules — does the markup exist, and does it have the properties Google requires (a
Productneeds a price and currency; anEventneeds a start date and location)? - Fixes the gaps on a draft, using only real facts from your site — never inventing a price, date or review.
- Hands you a preview to approve. Nothing goes live until you say so.
You don't need to know what JSON-LD is — your AI does the work, and you just approve the result.
The prompt
“Audit my website's structured data (schema.org JSON-LD) and improve it. For each page work out the right type — Organization/Person, Product, Event, Course, Article, FAQPage — and add or fix the JSON-LD so it meets Google's Rich Results requirements, using only real facts from my pages. Don't invent prices or dates — ask me if you're unsure. Save to a draft for me to approve.”
The [bracketed] parts are yours to fill in. First time? Log in to bernard → your site → Edit with AI → copy your access prompt, paste that into your AI first, then ask the above.
Questions people ask
- Where do I start?
- Open your site, then choose Structured data in the left menu under 'This site'. Create an access key, paste the prompt into your AI (ChatGPT, Claude or Gemini), and let it work through your pages.
- What is structured data?
- It's a hidden label on each page — schema.org JSON-LD — that tells search engines and AI assistants exactly what the page is: a product for sale, an event with a date, your business and where to find it. With it, you're more likely to be shown well and quoted accurately.
- Will it make things up?
- No. The prompt tells your AI to use only real facts from your pages and never invent prices, dates, ratings or locations. If a page doesn't have the facts a type needs, it leaves that type off rather than guessing — and it asks you when something would help. Everything lands as a draft; nothing goes live until you approve it.
- Doesn't bernard already add this when it moves my site?
- bernard adds the basics during the move. This tool is for going further — auditing what's there against Google's full requirements and adding the richer, page-specific markup (your products, events, courses) using facts only you can confirm.