Thank people after they buy
The sale isn't the end of the conversation — it's the best moment you'll ever have to start one. The buyer is pleased, the parcel is coming, and a personal note lands completely differently than marketing ever could. But sending that note by hand, for every order, two days after each one? Nobody keeps that up.
The after-purchase journey does it for you: a thank-you the moment they buy, care or usage advice while the piece is new, and — weeks later, when they've lived with it — a gentle ask for a review or a few words. Every email is written in your voice from what you tell Bernard about your work, and the whole plan is shown to you — what sends, when, and when it stops — before you approve it and switch it on.
The guardrails are the same as every journey (see How do automatic emails work?): only real buyers receive it, a refund stops it instantly, unsubscribing stops it instantly, nobody gets more than four emails, and switching it on never touches people who bought before that moment. Buyers are yours to email about what they bought — that's the soft opt-in the law allows — but the wider consent picture is worth two minutes: Who actually receives my automatic emails?.
If what you sell is a course, use Look after a new student automatically instead — same idea, paced for someone learning rather than unboxing.
The prompt
“Set up the 'thank someone after they buy' journey for my shop. After the thank-you, the advice email should cover [care, use or delivery notes buyers need], and [do / don't] ask for a review later.”
The [bracketed] parts are yours to fill in. First time? Connect bernard to your AI over MCP — a one-time setup in bernard → your site → Use your own AI — then paste the prompt above.
Questions people ask
- What does the after-purchase journey send?
- Up to four emails: a thank-you straight after the purchase, care or usage advice a couple of days later, an optional check-in, and an optional later email asking — gently — for a review or a few words you could share. You pick which optional steps to include and the timing of each.
- How is this different from the order receipt?
- The receipt is paperwork; this is the relationship. The journey is the note a good shopkeeper would send if they had time: thanks, here's how to care for it, how's it going, and — only if you want — would you say a few words? You approve every email before the journey can send anything.
- Won't repeat customers get the same emails twice?
- No. Each person goes through the journey once. A regular buyer isn't re-enrolled on their second order.
- What happens if an order is refunded?
- The journey stops for that buyer immediately — no care advice for something they returned, no review ask.
- Where does the review ask send people?
- Wherever you choose — a review page link, or simply 'reply to this email', which is the default and often gets the warmest answers. You can change it any time; edits to the words are always allowed after approval.