Spell out what makes me different
Most maker sites describe the same thing in the same words — handmade, passionate, quality — which tells a visitor nothing about why you over anyone else. The fix is one honest, specific difference, said out loud. On a bernard-hosted site, your AI can help you find the words and place them.
How it works
- Connect bernard to your AI (once). Log in to bernard, open your site, go to Use your own AI, and paste the setup prompt into your AI to connect it — a one-time setup.
- Paste it into your AI — ChatGPT, Claude, Gemini, whichever you already use — then ask in your own words, or use the prompt below.
- Approve. The AI suggests wording for the pages that matter. Read it, make sure it's true, press Approve, and it's live.
Give it the real detail — your materials, your process, your years at it — and let it find the angle. Where that difference lands hardest is the first thing people read, so carry it into your Make my homepage say what I do in one line.
The prompt
“Read my site and help me say clearly what makes my work different from others who do [what you do] — [anything you know sets you apart, e.g. hand-thrown, locally sourced, 20 years' experience]. Suggest wording for the homepage and about page, and show me before changing anything.”
The [bracketed] parts are yours to fill in. First time? Connect bernard to your AI over MCP — a one-time setup in bernard → your site → Use your own AI — then paste the prompt above.
Questions people ask
- Why does my website need to say what makes me different?
- Visitors compare before they choose, and 'beautiful handmade work' describes everyone. One honest, specific difference is what makes someone pick you. Your AI can help word it on a bernard site, and you approve it on a preview before it's live.
- What if I don't know what makes me different?
- Tell your AI about your materials, process, history or the people you work with, and ask it to find the angle. You approve whatever it suggests, so nothing goes live until it sounds true to you.