What works on Facebook for a local business?
Facebook is for neighbours, regulars and local people: the people who know you, from the market, friends of friends and local groups.
The prompt
“Show me this week’s Facebook post from my weekly piece.”
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How they read
Chatty and warm. They like news, behind the scenes, and where to find you next.
What works
Friendly and local. A moment from your week, and what is coming up. For example: “Kiln day! The whole shelf came out this morning. Bowls at Stroud market on Saturday...”
The link
Put a link to your blog post in your post, where the whole story is. A link in your post can be clicked here. With no blog, link to your site.
The other places, and why each post is different: How does my weekly piece work, and why is each post different?.
Questions people ask
- Who reads my Facebook post?
- People who know you: regulars, people from the market, friends of friends, and local groups.
- What should I write?
- Friendly and local. A moment from your week, and what is coming up. They like news, behind the scenes, and where to find you next.
- Can my Facebook post have a link?
- Yes. A link in your post can be clicked, so put in a link to your blog post. The post goes out only after you approve it.