How does my weekly piece work, and why is each post different?
You know a few things really well. Those are your big ideas. Each week, one idea becomes one blog post on your own site, and three short posts that send people to it. Your ideas take turns, so you never start from a blank page.
The prompt
“Explain how my weekly piece works and show me which big idea is next.”
Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).
Big ideas and the weekly piece are part of Nautilus Medium and Nautilus Large.
The big picture
- Your big ideas. Six or more, each with your notes. Find them first: How do I find my big ideas to write about?.
- This week’s idea. Your ideas take turns, in the order of your board. Drag a card to change the order. See How does one piece a week work?.
- One blog post, the home. On your own site, yours to keep: Why should my blog post be the home for my social posts?.
- Three posts that point to it. One each for LinkedIn, Facebook and Instagram. Put a link to your blog post in your LinkedIn and Facebook posts. Instagram captions cannot carry a link people can click, so on Instagram say “link in bio” and point your profile link at your blog post.
Why each one is different
The same idea, told four ways. Each place has different people, in a different mood, reading in a different way. That is why your posts are not copies of each other.
- What works on LinkedIn for a small business?: words first, for people who buy from businesses.
- What works on Instagram, and why does my post say link in bio?: pictures first, words second.
- What works on Facebook for a local business?: neighbours, regulars and local people.
Your words, not Bernard’s
People follow you because of you. Bernard does the admin: he asks the questions, keeps your notes, sets the rhythm and puts each week on your calendar. He never writes words for you. And he hates spam: no hashtag walls, no “comment YES below”, no posting more than you can stand behind.
One piece a week is the base. Post more in your own words whenever you like. It keeps it real.
Where to find it
Open your calendar and choose How it works for this page in short. The Brainstorm tab shows your big ideas as cards in their order, the pieces each one has made and which one is next up. Each card also has a line for visits to your site from that idea’s posts. The line fills in once Bernard adds tracked links to your weekly posts, in a later release. Until then it says “No results yet”.
Questions people ask
- Why is my blog post the centre of it all?
- It is yours. It lives on your own site, keeps being found by Google and AI assistants, and every post points back to it. A post on a network scrolls away; your blog post stays.
- Why not post the same words everywhere?
- Each place has different people, in a different mood, reading in a different way. LinkedIn reads words first, Instagram looks at pictures first, and Facebook is chatty and local. The same idea, told four ways, reaches more of the right people.
- Does Bernard write my posts?
- No. People follow you because of you. Bernard asks the questions, keeps your notes, sets the rhythm and puts each week on your calendar. The words are yours, and nothing goes out until you approve it.
- My site has no blog. Can I still have a weekly piece?
- Yes. Your piece is then the three posts, and they point to your site. Bernard does not build a blog for you, but a blog gives your posts somewhere better to send people. Each post still waits for your approval.