What works on Instagram, and why does my post say link in bio?
Instagram is pictures first, words second. The people there love looking at what you make, and many find you here first.
The prompt
“Show me this week’s Instagram post from my weekly piece.”
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How they read
They scroll fast and stop for a picture. The photo does the work; the caption adds the feeling.
What works
Your best photo, then one or two short lines in your voice. For example, a photo of the kiln shelf with: “You hear the pots before you see them. Full story, link in bio.”
The link: link in bio
Links in captions cannot be clicked. So end your post with “link in bio”, and point your profile link at your blog post. Bernard never changes your Instagram profile: the link in your bio is yours to set.
The other places, and why each post is different: How does my weekly piece work, and why is each post different?.
Questions people ask
- Why does my Instagram post say link in bio?
- Links in captions cannot be clicked on Instagram. So end your post with “link in bio”, and point the link on your profile at your blog post.
- Does Bernard change my Instagram profile?
- No. Bernard never changes your Instagram profile. You put the link in your bio yourself, and each post goes out only after you approve it.
- What should the caption say?
- One or two short lines in your voice. The photo does the work; the caption adds the feeling.