What works on LinkedIn for a small business?
LinkedIn is about work. The people who read your post there buy from businesses: shops and galleries that might stock you, and people who commission work.
The prompt
“Show me this week’s LinkedIn post from my weekly piece.”
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How they read
Words first. Only the first few lines show before “see more”, so the first line has to earn the click.
What works
A short story with what you learned. Plain and personal, not salesy. For example: “I cracked a platter once by opening the kiln early. Now I wait two days...”
The link
Put a link to your blog post in your post, where the whole story is. A link in your post can be clicked here. With no blog, link to your site.
The other places, and why each post is different: How does my weekly piece work, and why is each post different?.
Questions people ask
- Who reads my LinkedIn post?
- Other businesses, shops and galleries that might stock you, and people who commission work.
- Why does the first line matter so much?
- Only the first few lines show before “see more”, so the first line has to earn the click.
- Can my LinkedIn post have a link?
- Yes. A link in your post can be clicked, so put in a link to your blog post. The post goes out only after you approve it.