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Your brain1 min read

When does bernard use my brain?

bernard looks things up when a job needs them. It does not reread your brain on every message.

The prompt

“Before you start, tell me which parts of my brain you will use for this job and why.”

Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).

Everyday jobs

Your Your Style answers - how you sound and how your site looks - are already in front of bernard for every job. See What does bernard already know about my site?. For a typo or a colour change, that is enough.

Jobs that need more

When a job depends on something only your brain knows, bernard reads that part:

  • your audience before giving advice;
  • your offer before writing about prices or services;
  • your strategy before suggesting a redesign;
  • your proof before writing a case study.

It names the document it used, so you can check it.

Comparing your site with your brain

Because your brain says what the site should be, bernard can compare the two and tell you where they disagree. That is how the review and recommendations are made; see What is the review and recommendations page in my brain?.

We switch Bernard Brain on for your business when you email [email protected].

Questions people ask

Does bernard read my brain on every message?
No. Your short Your Style answers already cover how you sound and look for everyday jobs. bernard reads your brain when a job depends on something only the brain knows.
Will bernard tell me where a fact came from?
Yes. When it uses your brain it names the document, so you can check it.
What if my brain and my website disagree?
bernard can point it out - for example, your strategy says families but your homepage talks to companies - and you decide which is right.
Can bernard change my brain or my site without asking?
No. bernard shows you the exact change first, and saves it only after you approve it. A change to your site is also a draft that waits for your approval before it goes live.

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