Answer the real questions, in plain words

Think of the questions a customer asks you before they buy, or before they book. Do you post abroad. How long does a commission take. Can I see it before I decide. Where are you. You answer these every week in messages and at the stall. Most websites never write the answers down.

Put them on the page, in the plain words you would use out loud. This helps the visitor, who gets their answer without having to ask. And it helps the robots that now summarise the web, because when someone asks an assistant a question, the assistant goes looking for a page that has already answered it plainly. A clear answer, sitting next to the question, is the thing it quotes.

You do not need clever wording. You need the real question and an honest answer. If a person would understand it read aloud across a counter, it is right.

bernard can help you add a questions section that the assistants can read - see add an FAQ and write FAQs for AI search.