Open your recent enquiries and look for a question you have answered before. Can a commission be ready for a birthday. Does a consultation include a written report. Is the course all right for a beginner.
Now find the relevant page on your website. Can a visitor get that answer there? If not, write it in the words you would use across a counter, with the conditions that matter. The examples below are invented to show the shape of an answer. Replace every detail with your own arrangements.
A maker: "Can it be ready for a particular date?" "Get in touch to discuss" leaves the customer to start from scratch. Better: "Tell me the date you need it and where it is going. I will check the making schedule and confirm before you pay a deposit." Use that only if it is how you work. If drying, materials or the post can affect timing, say when you can give a firm answer. Put it on the commissions page, next to the enquiry instructions.
A consultant: "What do I get from the first meeting?" "A tailored approach" does not explain what happens. Better: "We use the first meeting to understand the problem and decide whether we can help. It does not include a written review. If you need one, we agree its scope and fee separately." State any charge for the meeting in your actual terms.
A course provider: "Is this suitable for a beginner?" "Suitable for everyone" is a large promise. Better: "You do not need previous experience of drawing. Bring a sketchbook and pencils." If the course assumes experience, say so, and say how an uncertain learner can check before booking. Keep the answer close to the booking decision.
One important condition can be a sentence in the main explanation. Several related questions can sit together in a short questions section. Whichever you choose, do not give one answer on the product page and a different one on the delivery page or booking form.
If someone helps you draft the answers, check them against how the business actually works: timings, availability, charges and exceptions. Helpful-sounding wording can make a promise you never intended. Leave customers' names and private circumstances out.
Clear answers give visitors something they can use. They do not guarantee that an AI assistant will quote your page or that search traffic will rise. Start with the person trying to decide whether to buy from you.
If your site is with bernard, see add an FAQ for how to put a questions section on a page.
Questions people ask
- Where should the answers go?
- Wherever they fit naturally - inside the page, or in a short questions section near the foot of it. The point is that the question and a clear answer sit together in plain words.