Add a clear call to action
A page can be beautiful and still leave a visitor stuck — they've read it, they're interested, and there's nothing to click. A call to action is the one obvious next step, and on a bernard-hosted site you add it by asking rather than wrestling with a button editor.
How it works
- Get your access prompt. Log in to bernard, open your site, and copy the prompt from Edit with AI (it contains a key that works for 12 hours).
- Paste it into your AI — ChatGPT, Claude, Gemini, whichever you already use — then ask in your own words, or use the prompt below.
- Approve. The AI shows you where the call to action sits and how it reads. Check it, press Approve, and it's live.
Pick one action per page — the thing you most want from that visitor — and let everything point to it. A call to action only pulls if it's worded the way people think about what they're after, so it pairs well with Use the words people actually search for.
The prompt
“Look at [the page] and add one clear call to action — I want visitors to [the single thing you want them to do, e.g. email me to commission a piece]. Make it stand out and put it where people will see it. Show me before it goes live.”
The [bracketed] parts are yours to fill in. First time? Log in to bernard → your site → Edit with AI → copy your access prompt, paste that into your AI first, then ask the above.
Questions people ask
- What is a call to action on a website?
- It's the one thing you want a visitor to do next — email you, buy a piece, book a class — made obvious and easy to act on. A page without one leaves people with nowhere to go. Your AI can add it on a bernard site, and you approve the wording and placement on a preview first.
- Where should a call to action go?
- Somewhere it can't be missed — usually near the top and again at the end. Ask your AI to place it well and you'll see exactly where on the preview before you approve.