Use the words people actually search for
People search in plain words — and a lot of sites describe themselves in language no one would ever type. If your page says 'bespoke ceramic vessels' and your customers search 'handmade mugs', the two never meet. On a bernard-hosted site you close that gap by asking your AI to speak the way your visitors do.
How it works
- Get your access prompt. Log in to bernard, open your site, and copy the prompt from Edit with AI (it contains a key that works for 12 hours).
- Paste it into your AI — ChatGPT, Claude, Gemini, whichever you already use — then ask in your own words, or use the prompt below.
- Approve. The AI shows you what it changed and why. Read it, make sure it still sounds like you, press Approve, and it's live.
The aim is plain language, not jargon and not spam — the words a real person uses when they want what you make. Once a page says the right things, give those questions a home of their own with Write FAQs that AI assistants will quote.
The prompt
“Read [the page] and rewrite it to use the words people actually search for when they want [what you make or do] — keep my voice, don't stuff in keywords, and show me what you changed and why.”
The [bracketed] parts are yours to fill in. First time? Log in to bernard → your site → Edit with AI → copy your access prompt, paste that into your AI first, then ask the above.
Questions people ask
- How do I know what words people search for?
- Think how a stranger would describe what you do, not the insider term — 'wedding photographer in Bath', not 'visual storyteller'. Your AI knows the common search phrases for your field and weaves them in naturally; you approve every change on a preview first.
- Isn't this just keyword stuffing?
- No — stuffing repeats words unnaturally and search engines penalise it. This is saying what you do in plain, searchable language. Ask for it to read naturally, and check the preview before you approve.