How often should I post?

Often enough to stay present, rarely enough that you'll keep it up — for most people that's less than they fear. The right cadence is the one you won't quit. Little and often always beats a burst followed by silence.

Does the plan include my website?

It should. The longer pieces live on your site, where each one lands as a draft you approve before it goes live, and your social posts point back to them. Plan both together.

How do I make a content calendar I'll actually keep?

The reason most content efforts die isn't bad ideas — it's an unrealistic plan. A calendar you can actually keep is worth ten ambitious ones you abandon.

Realistic beats ambitious

Be honest about your time. If it's one post a week, plan for one post a week — done every week for a year, that's a real body of work. A daily plan you drop after ten days achieves nothing. The whole section keeps saying it because it's true: little and often, sustainably, wins.

Plan ahead and batch

Deciding what to post while staring at a blank screen is where momentum dies. Plan a few weeks at a time, and where you can, make several things in one sitting — a single afternoon can feed a month. Draw on your running list of ideas from What should I actually write about?.

Build in slack

Leave gaps for the weeks life gets in the way, so one busy fortnight doesn't break the habit. And get more from every piece by reshaping it across channels — How do I turn one idea into a week of content?. This is the engine room of Your first six weeks: a starter plan.

The prompt

“You're my planning coach. I'm a [what you do] in [town] and I realistically have about [how much time] a week for this. Build me a content calendar I'll actually keep — a sustainable rhythm across [my chosen channels], planned a few weeks ahead, with room for busy weeks. Honest about what's realistic, not an ambitious plan I'll abandon in a fortnight.”

The [bracketed] parts are yours to fill in. First time? Connect bernard to your AI over MCP — a one-time setup in bernard → your site → Use your own AI — then paste the prompt above.

Questions people ask

How often should I post?: Often enough to stay present, rarely enough that you'll keep it up — for most people that's less than they fear. The right cadence is the one you won't quit. Little and often always beats a burst followed by silence.
Does the plan include my website?: It should. The longer pieces live on your site, where each one lands as a draft you approve before it goes live, and your social posts point back to them. Plan both together.