Your first six weeks: a starter plan

Getting known isn't one big push — it's small, steady steps. Here's a six-week starter plan that begins with what you already have and builds a habit you can keep. One task a week. No slop, no shortcuts.

The six weeks

Week 1 — take stock and get consistent. Don't chase new reach yet. List what you already have — followers, a mailing list, old sites — and make it all say the same thing: see How do I make the most of the audience I already have? and Why should I keep my name and description the same everywhere?.

Week 2 — find your voice. Set up an easy way to write that still sounds like you, so nothing you post reads as robot filler: How do I use AI to write without sounding like a robot?.

Week 3 — publish one real thing on your site. A short post answering a question your customers actually ask — for ideas, What should I actually write about?. Ask your AI to draft it, rewrite it in your voice, and publish it — it lands as a draft you approve. See Write a blog post from my notes.

Week 4 — show up on one channel. Pick the single channel where your people already are and post once — What should I post, and where? helps you choose. Then go deep on it: How do I get good on LinkedIn?, How do I get more from Instagram?, How do I take part in forums and communities without spamming? or How do I get more from my mailing list, or start one?. One is plenty; better one place done well than five badly.

Week 5 — earn a little authority. Do one thing that isn't about you — help someone, answer a question, or write a genuinely useful guide: How do I build the authority that makes AI trust me? and How do I write the guides that make me the go-to expert?.

Week 6 — look back, then keep going. See what got a response (How do I tell if any of this is working?) and do more of it. Then settle into a rhythm you can hold — How do I make a content calendar I'll actually keep? and How do I turn one idea into a week of content?. And once you've earned it, you can make the ask: How do I actually sell, without being pushy?.

The rules that make it work

Little and often beats a burst. A short post every week for a year will do far more than a frantic fortnight followed by silence.

Understand why you're doing it — the whole logic is in How does AI decide who to recommend — and how do I become that person?. And keep it honest: you're being useful, not selling. The selling comes later, once you've earned it.