Your first six weeks: a starter plan
Getting known isn’t one big push - it’s small, steady steps. Here’s a six-week starter plan that begins with what you already have and builds a habit you can keep. One task a week. No slop, no shortcuts.
The prompt
“You’re my marketing coach. I’m a [what you do] in [town]. Here’s what I already have: [list your website, social accounts and rough follower numbers, any mailing list, any other sites]. Build me a realistic six-week plan to get better known - one small task a week I can actually keep, using what I’ve already got first. Tell me what to do in week one.”
Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).
What bernard does
Drafts and publishes the pieces that live on your site. Each lands as a draft you approve before it goes live.
What you do
The off-site half: the posting, the replying, the showing up. Bernard can’t post to LinkedIn for you, and won’t pretend to.
The six weeks
- Take stock and get consistent. Don’t chase new reach yet. List what you already have - followers, a mailing list, old sites - and make it all say the same thing: see How do I make the most of the audience I already have? and Why should I keep my name and description the same everywhere?.
- Find your voice. Set up an easy way to write that still sounds like you, so nothing you post reads as robot filler: How do I use AI to write without sounding like a robot?.
- Publish one real thing on your site. A short post answering a question your customers actually ask - for ideas, What should I actually write about?. Ask your AI to draft it, rewrite it in your voice, and publish it - it lands as a draft you approve. See Write a blog post from my notes.
- Show up on one channel. Pick the single channel where your customers already are and post once - What should I post, and where? helps you choose. Then go deep on it: How do I get good on LinkedIn?, How do I get more from Instagram?, How do I take part in forums and communities without spamming? or How do I get more from my mailing list, or start one?. One is plenty; better one place done well than five badly. When Bernard has cut you a clip, Post a video Bernard made to Instagram or LinkedIn is one tap from your phone.
- Earn a little authority. Do one thing that isn’t about you - help someone, answer a question, or write a genuinely useful guide: How do I build the authority that makes AI trust me? and How do I write the guides that make me the go-to expert?.
- Look back, then keep going. See what got a response (How do I tell if any of this is working?) and do more of it. Then settle into a rhythm you can hold - How do I make a content calendar I’ll actually keep? and How do I turn one idea into a week of content?. And once you’ve earned it, you can make the ask: How do I actually sell, without being pushy?.
The rules that make it work
Little and often beats a burst. A short post every week for a year will do far more than a frantic fortnight followed by silence.
Understand why you’re doing it - the whole logic is in How does AI decide who to recommend - and how do I become that person?, and the standard you’re building towards is What is E-E-A-T, and does my site have it?. And keep it honest: you’re being useful, not selling. The selling comes later, once you’ve earned it.
Questions people ask
- How long until this works?
- Longer than you’d like - think months, not days. Getting known is a habit, not a switch. This plan is built to be sustainable rather than heroic: one small step a week that you can keep up long after week six.
- Do I have to do all of it myself?
- The off-site posting is yours - bernard can’t post to LinkedIn or a forum for you, and won’t pretend to. But bernard does the on-site half: drafting and publishing the pieces that live on your website, each landing as a draft you approve before it goes live. You bring the voice and the consistency; bernard does the donkey work on your site.