Put the most important things first
Most pages say the right things in the wrong order — the important bit halfway down, after a warm-up nobody reads. Information hierarchy is just putting first things first, and on a bernard-hosted site you don't rebuild the page to fix it: you ask.
How it works
- Get your access prompt. Log in to bernard, open your site, and copy the prompt from Edit with AI (it contains a key that works for 12 hours).
- Paste it into your AI — ChatGPT, Claude, Gemini, whichever you already use — then ask in your own words, or use the prompt below.
- Approve. The AI shows you the new running order. If it leads with the right thing, press Approve and it's live.
Tell it what matters most on that page — a sale, an enquiry, the work itself — and let it order everything around that. A clear order is what makes the next thing land too: once the page leads well, give it Add a clear call to action so the reader knows what to do next.
The prompt
“Look at [the page] and reorder it so the most important thing — [what you most want a visitor to see or do] — comes first, with everything else in order of importance below it. Show me the new running order before changing anything.”
The [bracketed] parts are yours to fill in. First time? Log in to bernard → your site → Edit with AI → copy your access prompt, paste that into your AI first, then ask the above.
Questions people ask
- What is information hierarchy on a website?
- It's the order things appear in — the most important message first, supporting detail below. Visitors and AI assistants both read top-down, so a page that buries its point loses people. Ask your AI to reorder it; you approve the new running order on a preview before it goes live.
- How do I decide what should come first on a page?
- Start with the one thing a visitor most needs to know or do, then work down. If you're not sure, ask your AI to suggest an order and explain why — you approve or adjust before anything changes.