Why should my blog post be the home for my social posts?
Your blog post is the home of your weekly piece. It is yours. It stays on your site, keeps being found, and every post points back to it.
The prompt
“Show me my next blog post from my weekly piece and the big idea it is about.”
Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).
Who reads it, and how
People searching for an answer find it from Google or an AI assistant. Others arrive from your posts. Either way they chose to come, so they read properly. There is room for the whole story, headings and photos.
What to put in it
The whole story of the week’s big idea, in your words. Start from your notes on the idea: what happened, what you learned, what people always ask you. For example: “What opening a kiln sounds like”, with the cracked platter and the photo of the top shelf.
Point your posts to it
Put a link to your blog post in your LinkedIn and Facebook posts: people can click it there. Instagram captions cannot carry a link people can click, so on Instagram say “link in bio” and point your profile link at your blog post.
How the whole week fits together: How does my weekly piece work, and why is each post different?.
Questions people ask
- Who reads my blog post?
- People searching for an answer, from Google or an AI assistant, and people your posts send there. They chose to come, so they read properly.
- How long should my blog post be?
- A few hundred words or more: as long as the story needs. There is room for the whole story, headings and photos. Nothing is published until you approve it.
- What if my site has no blog?
- Then your weekly piece is the three posts, and they point to your site. Bernard does not build a blog for you. If you would like one, ask your assistant and approve the preview before it goes live.