How do I get useful insights from my visitor numbers?
Most website owners have analytics and get nothing from it. The charts are there, the jargon is there — sessions, bounce rate, impressions — and none of it answers the only question that matters: what should I do differently? Bernard's job is to answer exactly that question, and to do the work too.
Switch measuring on, then forget about it
On your site's Analytics page, press Let Bernard measure my site. From that moment Bernard counts visits with Google Analytics (the same measurement most websites use — nothing about you, just your visitors) and watches how your site appears in Google searches. Your own analytics, if you had any, carry on untouched. You can stop any time, in one tap.
The Monday note
Every week Bernard reads your numbers so you don't have to, and writes a few plain sentences: how many people visited, where they came from, which page they liked. No charts, no dashboard, no homework.
Underneath it sit at most three suggestions — never a backlog. Each one says what Bernard noticed, why it matters, and carries one button that does the work. A typical one: "Google showed your site 400 times for 'watercolour painting classes', but only one person clicked — you don't have a page about classes. Ask Bernard to write it." Tap the button and Bernard drafts that page for you; you approve it when you're happy.
Suggestions you're not ready for can wait (Later) or go away (Not for me) — Bernard doesn't repeat himself either way.
The loop that makes it worth trusting
The week after you act on a suggestion, Bernard checks whether it worked and tells you plainly: "Since you added the classes page: 31 clicks from Google." Real results, measured, in the same note. That's how you know the next suggestion is worth your time too.
If you'd rather not wait for Monday, the Analytics page has an Ask Bernard to look again button — once a day, he'll take a fresh read on demand.
The prompt
“Look at my site's analytics and tell me the one thing most worth doing next — then do it on my draft.”
The [bracketed] parts are yours to fill in. First time? Connect bernard to your AI over MCP — a one-time setup in bernard → your site → Use your own AI — then paste the prompt above.
Questions people ask
- Do I need to understand Google Analytics?
- No — that's the point. Once measuring is on, Bernard reads the numbers and writes you a short note every Monday in plain words: how many people visited, where they came from, and at most three things worth doing about it. You never have to open Google Analytics.
- What kind of things does Bernard notice?
- Patterns a professional would spot: a search phrase Google shows your site for that nobody clicks (you're missing the page that answers it), a sudden drop in visits, all your visitors arriving from one fragile source, or Google not showing your site at all yet. Each one arrives as a suggestion with a button that does the work.
- What happens when I tap a suggestion's button?
- It opens Bernard's workshop with the evidence already loaded. He makes the change — writes the page, fixes the problem — on your private draft, and nothing goes live until you press Approve. Next week's note tells you what happened since: real clicks, real visits.
- How do I switch the weekly emails on or off?
- On your site's Analytics page there's one line: 'Send me an email — no more than once a week — when Bernard notices something to fix.' Tick or untick it any time. Bernard only writes when there's genuinely something new — silence means nothing needs you.
- Why does Bernard say he's 'still gathering'?
- Advice from a handful of visits would be guesswork dressed up as insight, and Bernard won't do that. While the numbers are thin he says so honestly, shows what he can (real visitor counts), and offers only the suggestions that don't need traffic data — like getting your site into Google.