Give a lower bundle price to people who already own one of the courses
A bundle saves money for someone who buys everything at once. But some of your best customers already own one of the courses. Charging them the full bundle price feels unfair, and they may walk away. “Complete the set” fixes that: they pay only for the rest.
The prompt
“For my [bundle name] bundle, let people who already own one of the courses complete the set: [shared out by each course’s price / a fixed price of ... / switch it off].”
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Three rules, and you choose
- Shared out by each course’s price (the default). The bundle price is split across the courses in proportion to what each costs on its own, and the learner pays the share for the courses they do not have. Example: Kiln Notes is £59.99, Glaze Explorers is £90, and the bundle is £140. A learner who owns Kiln Notes pays £84.01 for Glaze Explorers, and one who owns Glaze Explorers pays £55.99 for Kiln Notes. The figures are rounded to the penny.
- A fixed price. You say the price, for example “£75 for whatever they do not own yet”. It must be more than nothing and less than the bundle price.
- Off. There is no special price. The Wheel and Glaze bundle on the pottery demonstration site works this way.
Who sees it, and what they get
On each course page in the bundle, a signed-in learner who already owns another course in it sees the lower price. A visitor who is not signed in sees the full bundle price and an “Already own one of these? Sign in” link. The lower price comes from the learner’s own sign-in, never from an email address typed into the page, and checkout answers everyone who does not qualify in the same words.
The learner gets only the courses they were missing, each for its own term from the day they pay. The course they already own keeps its own end date. A learner who owns every course in the bundle is not offered it at all.
Codes and refunds
A discount code works on the bundle’s full price. It does not work on a complete-the-set price: the reduction is already there, and codes never stack (What rules does bernard apply so my prices stay fair?). A refund takes back only what that purchase gave, so a course the person also bought on its own stays theirs.
Setting it up
Say it as part of the bundle: “Sell [first course] and [second course] together for £140, and let people who own one of them complete the set.” Bundles themselves, with their terms and their limits, are in Sell several courses together as a bundle. Every pricing option is shown together in Every way I can price my courses, memberships and workshops.
Questions people ask
- What does a learner who owns one course pay?
- By default the bundle price is shared out by each course’s own price, and they pay the share for the courses they do not own. With the bundle at £140 and the courses at £59.99 and £90, an owner of the first pays £84.01 for the second. You can set a fixed price instead, or turn it off.
- Who sees the lower price?
- Only a learner who is signed in on your site and whose access to the course is still running. It is never worked out from an email address someone types, so nobody can use the page to find out what another person owns. Anyone else sees the full bundle price and a link to sign in.
- What do they get, and how long do they keep it?
- They get only the courses they do not own yet. The course they already own keeps its own end date. If you refund the purchase, only what it gave is taken away.
- Do I have to approve it?
- Yes. The course pages that show the bundle are drafted privately and go live when you approve them, like every page change.