Do I have to organise my photos myself?

No - your assistant does the filing, you supply the knowledge. Tell it what a photo shows or which one's the real logo, and it writes the title, tags or brand-kit flag onto the record. It only records what you tell it or approve; nothing about the photo or the page it's on changes.

What's the brand kit, and why does it matter?

It's the short list of files that ARE your brand - the actual logo, not a screenshot of it; the photos you'd want used again. Marking them means your assistant reaches for those first when it's building anything branded, instead of whatever was uploaded most recently.

I've got hundreds of photos with no titles. Where do I even start?

Two ways, and they combine. Ask your assistant to fill in the blanks itself: it looks at each untitled photo and writes a first-draft title, description and tags in the background, a capped batch at a time. Or work through them together, a few at a time, telling it what each one shows. Either way it only fills what's empty - nothing you wrote gets overwritten, and rights and approval aren't touched.

My photos are a mess - help me organise them

An untitled photo isn't lost - it's just harder for anyone, human or AI, to recognise on sight. A library only pays off once the record cards say something (What is the media library - and what can I do with it? is the tour of what those cards unlock).

Titles and tags are how it gets found again

Give a photo a plain title and a few tags - "market stall, summer 2025" - and it turns up in a search later by what it is, not what it happened to be called when your phone saved it. Tell your assistant what's in a batch of photos and it writes the cards for you. Once photos are findable, you can also gather them into named sets - a press pack, a launch - and ask for a whole group by name; see I want my photos grouped - press shots here, the winter launch there.

Or let it fill in the blanks itself

For a big backlog, you don't have to narrate every photo. Ask your assistant to go through the untitled pile on its own: it looks at each image and writes a title, description, alt text and search tags - blanks only. Anything you wrote yourself is never overwritten, and it never touches a photo's rights or approval status; those stay yours to answer.

It runs in the background under a sensible cap - a limited number of photos per run, so a thousand-photo backlog is worked off over a few runs rather than in one go. Ask again in a few minutes and search by what a photo shows; the first-draft titles are there to be corrected, so rename anything it got wrong and your wording sticks.

The brand kit is your "always use this" shelf

Every business has a handful of images that ARE the brand: the real logo file, not a resized copy someone screenshotted; the hero shot everything else gets compared to. Mark those as the brand kit and your assistant reaches for them first - see Turn my photos into a gallery for a page that's easier to build once the source photos are titled and tagged like this.

Untitled and rights-unknown are both to-do lists, not failures

Photos brought in from an old site land with no title and no rights answer - that's the honest starting point, not something broken. Chip away at either list a few photos at a time; ask your assistant to walk you through what's outstanding whenever you've got a spare five minutes.

The prompt

“Look at my library and tell me which photos have no title or tags, then help me fill them in a few at a time. Also mark my logo and best product shots as brand kit.”

Press Copy, then paste it into your AI and fill in the [bracketed] parts. First time? Connect your AI to bernard first - a one-time setup in bernard → your site → Use your own AI.

Questions people ask

Do I have to organise my photos myself?: No - your assistant does the filing, you supply the knowledge. Tell it what a photo shows or which one's the real logo, and it writes the title, tags or brand-kit flag onto the record. It only records what you tell it or approve; nothing about the photo or the page it's on changes.
What's the brand kit, and why does it matter?: It's the short list of files that ARE your brand - the actual logo, not a screenshot of it; the photos you'd want used again. Marking them means your assistant reaches for those first when it's building anything branded, instead of whatever was uploaded most recently.
I've got hundreds of photos with no titles. Where do I even start?: Two ways, and they combine. Ask your assistant to fill in the blanks itself: it looks at each untitled photo and writes a first-draft title, description and tags in the background, a capped batch at a time. Or work through them together, a few at a time, telling it what each one shows. Either way it only fills what's empty - nothing you wrote gets overwritten, and rights and approval aren't touched.