Turn a lesson into a shareable clip

You already know the moment. Somewhere in an hour of teaching, you said the thing perfectly - clearly, in your own words, exactly the length a clip wants to be. The old way to get it out meant scrubbing through footage, guessing at timestamps, and opening a video editor for fifteen seconds of footage. Now that your lessons are searchable (Where do I say that? Search inside my own lessons), turning that moment into a clip is the next short step, not a separate project.

How it works

  1. Search for the moment. Ask where you talk about the topic, the same way you'd search a lesson to find it. You get the lesson and roughly the minute.
  2. Pick a shape. Vertical (9:16) for Reels, Stories and TikTok; square (1:1) for feed posts; widescreen (16:9) for anywhere a landscape video belongs. Set roughly where the clip starts and ends - a few seconds either side of the moment is usually right. Want the clip to lean in on a detail - your hands, the glaze, the corner of the canvas? Say where in the frame it is ("zoom in on the bottom-left while it plays") and the clip eases in on that spot and back out again.
  3. Captions come free. Every clip burns in captions from the lesson's own transcript, so it reads on a muted feed the same as it plays with sound on.
  4. Download and post it yourself. The clip renders in the background; once it's ready, download the file and post it wherever you already show up - see What should I post, and where? for picking the right place, and How do I get more from Instagram? for making the most of it once it's there.

One honest note: bernard makes the clip, it doesn't publish it anywhere off-site. Posting stays yours (Instagram, TikTok, LinkedIn, wherever your audience is), the same as it would be for a clip you cut by hand.

Two close cousins, while you're here: the same moment-picking builds a trailer for your course's public page (Give my course a trailer), and the traffic runs the other way too - a Reel you've already posted can come back as a course lesson (Turn an Instagram Reel into a course lesson).

The prompt

Find where I talk about [the topic] in my [course name] course and make a [9:16 / 1:1 / 16:9] clip of that moment, about [15] seconds long, with captions burned in.

Press Copy, then paste it into your AI and fill in the [bracketed] parts. First time? Connect your AI to bernard first - a one-time setup in bernard → your site → Use your own AI.

Questions people ask

Can I turn a lesson into a video clip?
Yes. Search your teaching for the moment you want - the same search that finds a moment in a lesson - then ask for a clip: vertical (9:16) for Reels and Stories, square (1:1), or widescreen (16:9). It renders in the background and you download it when it's ready.
Does bernard post the clip for me?
No - bernard makes the clip; posting it is up to you. Download the finished file and share it wherever you already post, same as any other clip you'd make yourself.
Do I need to add captions myself?
No, not normally. By default every clip gets captions burned into the video, taken from the same transcript that already exists for the lesson (see the 'captions and transcripts' page) - there's no separate captioning step, and you can turn that default off per clip if you want a plain video instead. One honest exception: if the lesson itself has no transcript yet (still processing, or transcription hit a limit), the clip renders without captions even with the option checked - check the lesson's captions status first if that matters for this clip.
What happens while it's rendering, and does it need approval?
Rendering runs in the background - you don't wait on the page. It doesn't touch your live site, so there's nothing to approve; the finished clip just appears in your downloads list when it's done.
Can the clip zoom in on a detail?
Yes - tell bernard where in the frame the detail sits ("the bottom-left corner", "the centre") and the clip gently pushes in on it and eases back out. It's a smooth zoom on the existing footage, not a re-shoot, so it works on any lesson video. Like every clip, it renders in the background with nothing to approve - it doesn't touch your live site.

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