Shouldn't I be on every platform to be safe?

No — that's the fastest route to burning out and going quiet everywhere. One or two channels done well beats five done badly. You can always add another once the first is a habit.

Does bernard post to these channels for me?

No — the off-site posting is yours, and bernard won't pretend otherwise. bernard does the on-site half: the pages and posts on your website, each landing as a draft you approve before it goes live.

What should I post, and where?

The temptation is to be everywhere. Resist it. Being everywhere badly is worse than being one place well — it's how people run out of steam and let it all go quiet.

Go where your people already are

Pick channels by where your customers actually spend time, not by what's fashionable. A potter selling to homes might live on Instagram; a consultant selling to businesses on LinkedIn; someone with a local trade in a town Facebook group. If you're not sure, your existing followers are the clue — see How do I make the most of the audience I already have?.

One or two, done well

Choose one main channel and, at most, one more. Post there with a rhythm you can keep, in your own voice, and always point back to your website — the one place you own. Everything else can wait until that's a habit.

The channel guides

Once you've chosen, go deep: How do I get good on LinkedIn?, How do I get more from Instagram?, How do I take part in forums and communities without spamming?, and How do I get more from my mailing list, or start one? — the audience you own. It all fits into Your first six weeks: a starter plan.

The prompt

“You're my marketing coach. I'm a [what you do] in [town] serving [who you help]. I've got limited time. Based on who my customers are, tell me the one or two channels worth my effort and which to ignore for now — and give me a simple starter plan for the ones you pick. Be honest if a channel isn't worth it for me.”

The [bracketed] parts are yours to fill in. First time? Connect bernard to your AI over MCP — a one-time setup in bernard → your site → Use your own AI — then paste the prompt above.

Questions people ask

Shouldn't I be on every platform to be safe?: No — that's the fastest route to burning out and going quiet everywhere. One or two channels done well beats five done badly. You can always add another once the first is a habit.
Does bernard post to these channels for me?: No — the off-site posting is yours, and bernard won't pretend otherwise. bernard does the on-site half: the pages and posts on your website, each landing as a draft you approve before it goes live.