Shouldn't I be on every platform to be safe?

No - that's the fastest route to burning out and going quiet everywhere. One or two channels done well beats five done badly. You can always add another once the first is a habit.

Does bernard post to these channels for me?

No - the off-site posting is yours, and bernard won't pretend otherwise. bernard does the on-site half: the pages and posts on your website, each landing as a draft you approve before it goes live.

What should I post, and where?

The temptation is to be everywhere. Resist it. Being everywhere badly is worse than being one place well - it's how people run out of steam and let it all go quiet.

Go where your customers already are

Pick channels by where they actually spend time, not by what's fashionable. A potter selling to homes might live on Instagram; a consultant selling to businesses on LinkedIn; someone with a local trade in a town Facebook group. If you're not sure, your existing followers are the clue - see How do I make the most of the audience I already have?.

One or two, done well

Choose one main channel and, at most, one more. Post there with a rhythm you can keep, in your own voice, and always point back to your website - the one place you own. Everything else can wait until that's a habit.

The channel guides

Once you've chosen, go deep: How do I get good on LinkedIn?, How do I get more from Instagram?, How do I take part in forums and communities without spamming?, and How do I get more from my mailing list, or start one? - the audience you own. It all fits into Your first six weeks: a starter plan.

The prompt

“You're my marketing coach. I'm a [what you do] in [town] serving [who you help]. I've got limited time. Based on who my customers are, tell me the one or two channels worth my effort and which to ignore for now - and give me a simple starter plan for the ones you pick. Be honest if a channel isn't worth it for me.”

Press Copy, then paste it into your AI and fill in the [bracketed] parts. First time? Connect your AI to bernard first - a one-time setup in bernard → your site → Use your own AI.

Questions people ask

Shouldn't I be on every platform to be safe?: No - that's the fastest route to burning out and going quiet everywhere. One or two channels done well beats five done badly. You can always add another once the first is a habit.
Does bernard post to these channels for me?: No - the off-site posting is yours, and bernard won't pretend otherwise. bernard does the on-site half: the pages and posts on your website, each landing as a draft you approve before it goes live.