An open packing crate spilling straw, a dinner plate standing half-unwrapped from tissue paper against its front
Peace of mind2 min read

What emails does bernard send, and who gets them?

Some email is bernard talking to you, about your account and your site. The rest goes to your customers, students and subscribers. Who each one comes from is a matter of honesty, not just plumbing.

The prompt

“Show me the email setup, automatic messages, reusable templates, campaign history and exact saved preview for [my site]. Tell me what is blocked, without sending anything.”

Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).

Mail to you - always from bernard

Sign-in links, receipts for your bernard subscription, a heads-up that your domain needs attention: these are bernard talking to you, so they come from bernard’s own address. They always will - mail from bernard pretending to be from your own business would be strange to receive and misleading to send.

Mail to your customers

Mail to your customers comes in two kinds:

  • Emails bernard sends for you, such as a course welcome, a sign-in link or an order receipt. They come from hello@bernardmoves.com and need no setup.
  • Emails to your audience: your campaigns and your automatic emails. They come from this site’s own sending address and do not go out until it is ready.

For its first couple of days of sending, a new site can email only a limited number of people a day; Why are my first emails limited? explains why.

How does email sending work, and do I need my own address? explains the two kinds, which of yours need a sending address and how to get one. Setting up the address changes nothing about the mailboxes you already use.

Where to see them all

Open your site’s Your customers page. Email campaigns shows active and archived templates, drafts, finished campaign history, readiness blockers and the exact saved preview. Choose New campaign or New template to work directly in Your customers. Active templates and unsent drafts can be edited there; sent campaigns stay read-only as history. Work with Bernard opens the conversational route instead.

Automatic emails shows the address those emails use today, the message catalogue and the “Things that happen by themselves” controls in one place.

Nothing goes out behind your back: customer messages are triggered by things your customers do, or by the campaign approval you give. Marketing messages carry a working unsubscribe that Bernard honours automatically. How do email campaigns work? covers the complete one-off campaign path, and How do automatic emails work? covers standing journeys. If you’re weighing up trust more broadly, Is it safe to let an AI edit my site? covers approvals and undo across everything Bernard does.

Questions people ask

Does bernard email my customers without me knowing?
No. Bernard only emails your customers when something they did calls for it - a form they filled in, a purchase they made - or when you press send yourself. The automatic ones each stay off until you switch them on and approve the wording, and Your customers lists every kind of message with a plain note on exactly when it goes out.
What address do emails to my customers come from?
It depends on the kind of email. The emails bernard sends for you, such as a course welcome, a sign-in link or an order receipt, come from hello@bernardmoves.com and need no setup. Your campaigns and automatic emails come from this site’s own sending address, such as hello@yourname.com, and do not go out until it is ready. They never use bernard’s address instead.
Why do some emails come from bernard and not from me?
Mail that is genuinely from bernard to you - sign-in links, your subscription receipts, a note that your domain needs attention - always comes from bernard’s own address. It would be odd and misleading dressed up as anyone else. A few practical emails to your customers, such as a course welcome or an order receipt, also come from hello@bernardmoves.com, so they work before you set anything up. Your campaigns and automatic emails carry your own address.
Can my customers unsubscribe?
Yes - any marketing-style message bernard sends for you carries a working unsubscribe link, and bernard honours it automatically. Receipts and other practical messages don’t need one, the same as any shop. You never have to manage an unsubscribe list yourself.

Next