What bernard improves automatically when it moves your site

When bernard moves your site, it doesn't just copy it across — it rebuilds every page the way Google's current algorithm and today's AI assistants expect to read the web. Most sites built on Squarespace, Wix or a cheap host have little of this, and none of it is something you'd want to do by hand. You don't lift a finger: it's all done the moment you move, on every page, for free.

Here's what arrives already handled.

So search engines and AI can understand you

• Your titles and descriptions come across intact — the text Google and AI assistants show when they list or recommend you. Nothing is quietly dropped in the move.
• Every image gets a text description (alt text). Search engines and AI can't see a photo — they read its description. bernard makes sure no image is left blank and unreadable, so your work can show up in image search and be described by assistants.
• Structured data is added and repaired. These are the labelled facts — "this is a product", "this is an article", "here's the trail back to your homepage" — that let Google show richer results. Broken data from your old site is fixed; missing basics are filled in.
• Your pages declare their language and carry the small technical signals that mark a page as well-formed, so nothing looks broken to a crawler.

So it loads fast

• Images are re-compressed and resized to modern formats, often cutting page weight dramatically without any visible loss of quality.
• Fonts and code are trimmed — unused styling is stripped out and fonts are told to show text immediately instead of leaving a blank space while they load.
• Images below the fold load only when needed, and the main image at the top is told to load first, so the page feels instant.

Fast pages keep visitors from leaving, and speed is one of the quality signals search engines and AI assistants measure — so this is doing quiet work for you every day.

So nothing's broken or in the way

• Pop-ups, cookie banners and newsletter overlays are removed — the clutter that covered your old site is gone, and the page is cleaner and lighter for it.
• Third-party tracking scripts are stripped out, so your site isn't slowed down or leaking your visitors' data to ad networks.
• Menus, sliders and galleries are re-wired so they still work on the new site, and broken or duplicate code that throws errors is cleaned up.
• Your site works on a phone — a proper mobile setup is added if your old one lacked it.

None of this is a one-off. For hosted customers the same treatment runs on everything you publish afterwards — every new page, blog post or product gets the same structure, speed and clean-up baked in as it's created, not bolted on later.

Want to go further than the automatic floor? That's what your AI is for — start with Get better page titles and descriptions to rewrite the weak ones in the words people actually search, or run a Give my site a health check to catch anything left. Everything you ask for there, you approve on a preview before it goes live.