Who clicked the link in my email?
Once recording is on and some of your readers have agreed to it, a sent campaign shows you which of its links people pressed.
The prompt
“Show me the results for [campaign] on [my site], including which links people clicked and how many pressed each one.”
Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).
What the table shows
Under the campaign, below the results line, a short table:
| Link | Goes to | Clicked by |
|---|---|---|
| link:book-a-class | https://yoursite.com/classes | 19 |
| link:read-the-post | https://yoursite.com/blog/glazing | 7 |
- Link is the name bernard gave that link when it built the message.
- Goes to is the page the reader lands on. The redirect is invisible to them.
- Clicked by is how many people pressed it, not how many presses there were.
Every link in the formatted message gets its own row, so a button and a text link pointing at the same page are counted separately. That is generally the useful answer: it tells you which one people reached for.
What it does not show
It does not name anybody. Today this is a table of counts. Bernard cannot yet hand you the list of people who pressed the booking link, and it will tell you that plainly rather than assembling a list from something else. Naming the individual readers, and writing to only the people who clicked, are steps still to come.
It only covers people who agreed. The sentence above the table always leads with how many of the campaign’s recipients had agreed to be counted, exactly so this table is never mistaken for a share of your whole list. If nobody in that campaign had agreed, there is no table and a sentence says why.
It leaves out presses that look automatic. Some mail systems press every link in a message before it reaches the person, to check it is safe. Bernard flags those and keeps them out of the count. They are not deleted, and the flagged opens are disclosed in the sentence above.
Asking Bernard instead
Show me the results for the autumn workshop campaign, including which links people clicked.
Bernard reads the same figures the page shows and reads them out in the same words, so the two can never disagree. It is a read: nothing changes, and nothing is sent.
Where it fits
Can I see who opened my email? is the whole picture, including how somebody agrees and why some opens are set aside. What happened after I sent my email campaign? is the rest of the results: delivered, retired, unsubscribed, complaints, and why anything did not arrive. How do people agree to opens and clicks being recorded? is what you can do to raise the number of people who agreed.
Questions people ask
- Where is the link table?
- Under a sent campaign in Community, Email campaigns, below the results line. It lists each link in the message, where it goes and how many people pressed it. Reading it changes nothing and needs no approval.
- Does it tell me which person clicked?
- Not yet. Today the table is counts only. Naming the individual people who pressed a link is a later step, and until it is here Bernard will say so rather than guess at a list for you.
- Why does one link show fewer clicks than I expected?
- The table counts only the people who agreed to be counted, so it is never a share of your whole audience. It also counts people rather than presses, so somebody who pressed the same link four times is one.
- The message had two links to the same page. Why are they separate rows?
- Each link in the message is counted where it sits, so a button and a text link to the same page are two rows. That is usually what you want, because it tells you which one people actually used.
- Are clicks from security scanners in there?
- Bernard flags presses that look like a security system checking the message rather than a person reading it, and keeps them out of the headline count. It never deletes them.
- Links in the plain-text version are not counted. Why?
- Only the links in the formatted version of the message are recorded. A click on a plain-text link is almost always a scanner rather than a reader, so counting them would make your numbers worse, not better.