Pricing
What bernard costs.
Three sizes, one flat price each, paid yearly or monthly. The number on this page is the number you pay: no charge per page, and no cut of what you sell. The renewal price is written on every card, so nothing changes shape in year two.
Nautilus Small
£200£150
your first year
Renews at £200 a year
Or £20 a month
Early bird: 25% off year one.
- Your site moved in, hosted and fast
- Found by Google and by AI assistants
- Kept fresh, with improvements that never stop
- Blog and pages, on your own web address
- The Move included free
For one site that needs to be found.
Nautilus Medium
£500
per year
Or £50 a month
- Everything in Small
- A real marketing plan every six weeks
- Every piece drafted for you
- Bring your own AI account (Claude or ChatGPT) and use it as much as you like
For a business that wants to be found and marketed.
Nautilus Large
£1,000
per year
Or £100 a month
- Everything in Medium
- A shop included, and bernard takes 0% of your sales
- Courses included, so you can teach and charge for it
- £300 less than adding a shop and courses to Medium
For a business that sells on its site, whether that is things, teaching, or both.
You pay for what your site does, not how many pages it has. A hundred-page site costs the same as a ten-page one. Every size covers one website, and every size includes the Move: your whole site brought across with every old link kept working. You always get a free show-home preview before you decide.
When you start selling
Add-ons, and the one rule about combining them.
A shop goes on Small or Medium; Large already includes one. Courses go with a bare Small, and courses with anything else is Large. An extra site goes on any size. bernard takes 0% of your sales whichever you buy, so the only cut anyone takes is Stripe’s card fee.
A shop
£200
a year
For selling a thing. Someone pays, you post it or they download it, and the transaction is over.
Courses
£600
a year
For selling access. People are enrolled by name, they come back, and being enrolled is the thing they bought. Courses come with their own checkout, so a course seller does not need the shop as well.
An extra site
£150
a year
Each. On any size. Useful if you run more than one thing and want them both looked after.
Courses go with a bare Small. Courses with anything else is Large.
That is the only combining rule, and it exists so the ladder always climbs. Three combinations are blocked, and blocking them costs you nothing, because in every case Large is the same price or cheaper and gives you more.
| Small | £200 a year |
| Small and a shop | £400 a year |
| Medium | £500 a year |
| Medium and a shop | £700 a year |
| Small and courses | £800 a year |
| Large | £1,000 a year |
| Small, courses and a shop | £1,000 | Same price as Large, and Large adds the marketing. |
| Medium and courses | £1,100 | £100 more than Large, and no shop. |
| Medium, courses and a shop | £1,300 | £300 more than Large for exactly the same thing. |
One thing to be straight about: you cannot add a shop, courses or an extra site yourself in the app yet. The prices above are real and they are what you will pay. Tell us what you need and we will set it up.
The bits people ask about first
Yearly or monthly
Every size can be paid either way. Paying for the year up front costs ten months rather than twelve, so you get two months free. £20 a month, or £200 for the year.
What happens at renewal
It renews at the price on the card, and you are told that before you pay. Small renews at £200 a year. The early bird is a discount on year one, not a rate that quietly doubles later.
No free tier, and why
There is no free plan and no trial period. You do get a free show-home preview first: your own site, moved and rebuilt, so you are looking at the real thing before you decide. But you pay to keep your site, so a free tier would mean giving away the product.
What the Move costs
Nothing extra. Your whole site brought across, every old link kept working, included free with every size. We do not sell the Move on its own, so there is no separate price for it.
Questions
Pricing, answered plainly.
How much does bernard cost?
Nautilus Small is £200 a year or £20 a month. Nautilus Medium is £500 a year or £50 a month. Nautilus Large is £1,000 a year or £100 a month. Paying for the year up front costs ten months rather than twelve, so you get two months free. Small is £150 for the first year at the moment, then £200.
What happens when it renews?
It renews at the price printed on this page. Small renews at £200 a year, Medium at £500, Large at £1,000. The only discount we run is the early bird on Small, and the renewal price sits next to it before you pay, not in the small print.
Is there a free trial or a free tier?
No, and it is worth being straight about why. Before you pay anything you get a free show-home preview: your own site, moved and rebuilt, so you can look at the real thing rather than a demo. But there is no free plan and no trial period. You pay to keep your site, so a free tier would mean giving away the product.
What does the Move cost?
Nothing extra. The Move is included free with every size, whether you pay yearly or monthly. We do not sell it on its own, so there is no standalone price to quote.
Do you take a cut of what I sell?
No. bernard takes 0% of your sales on every size. Stripe still charges its own card-processing fee, and we do not pretend that one away.
Can I change size later?
Yes, in the app. Open Billing and upgrade: your existing subscription is amended in place rather than bought again, so you are never charged twice for the same months. For anything the Billing tab does not offer yet, tell us and we will sort it with you.
What if I have more than one site?
Every size covers one site, and extra sites are £150 a year each, on any size. You add the site yourself in the app, on your Account page, and the move runs just like your first. If the app says your plan does not have room for it yet, tell us and we will set it up.
Do I pay more for a bigger site?
No. You pay for what your site does, not how many pages it has. A hundred-page site costs the same as a ten-page one.
Can I pay monthly?
Yes, on every size. Monthly is £20 for Small, £50 for Medium, £100 for Large. Paying for the year up front gets you two months free.
Is VAT added on top?
No. bernard is not VAT registered, so nothing is added at the checkout. The figure on this page is the figure you pay.
Can I add a shop or courses later?
Yes, and the quickest route is in the app: upgrade to Large through Billing and both come included, with your existing subscription amended in place. On the smaller sizes, a shop is £200 a year on Small or Medium, and courses are £600 a year with a bare Small only: courses with anything else is Large, because Large is the same price or cheaper for the same thing. For a standalone shop or courses switch, tell us and we will set it up.
Do you price in dollars or euros?
Small does: $270 or €230 a year, and $27 or €23 a month. Medium and Large are priced in pounds only for now.
See your own site first. It costs nothing to look.
Pop your current address in below. Bernard checks it’s a fit and builds you a private show-home preview, before any money changes hands.
FreeTakes about a minuteNo payment possible until Bernard says yes