Your brain2 min read
What’s in my site brain?
Every site brain starts from the same list of documents. That list is the site blueprint.
The prompt
“Walk me through each document in my site brain for [my website] and tell me which ones are missing or not checked.”
Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).
| Document | What it holds |
|---|---|
| About | Who is behind the site, and the facts that must never be wrong |
| Voice | How the site sounds: tone, words to use, words to avoid |
| Look | Colours, type, imagery, and the reusable parts of the design |
| Audience | Who the site is for, what they need, who it is not for |
| Offer | What the site sells or offers, with prices as stated |
| Strategy and goals | What the site is for and how success is measured |
| Positioning | How you differ from the alternatives a visitor compares you with |
| Site structure | Each page and its job |
| Findability | What people search for and how the site is found |
| Proof | Testimonials, credentials, case studies |
| Content plan | Planned posts and campaigns |
| Policies and contact | Legal pages, contact details, opening hours |
| Decisions | A dated log of why the site is the way it is |
| Review and recommendations | bernard’s ranked list of what to fix on the site |
A site brain can add a document the site needs, or leave one out with a reason.
Drafted or yours
bernard drafts what it can find on your site. What only you know - your goals, what makes you different - starts empty or as a marked guess. See How do I teach bernard about my business? to fill the gaps, and What do filled, checked and out of date mean in my brain? for what each document’s state means.
We switch Bernard Brain on for your business when you email [email protected].
Questions people ask
- Can my site brain have a document the list does not have?
- Yes. A site brain can add a document when the site needs one - for example Courses for a site that teaches - and can leave out one that does not apply, with a reason.
- Which documents does bernard draft?
- Most of them: About, Voice, Look, Audience, Offer, Positioning, Site structure, Findability, Proof, Policies and contact, and Review and recommendations. Strategy and goals is drafted only as a guess for you to correct.
- Which ones only I can fill?
- Strategy and goals, and anything the site does not say - what makes you different, what you want the site to achieve, your plans.
- Can bernard change my brain or my site without asking?
- No. bernard shows you the exact change first, and saves it only after you approve it. A change to your site is also a draft that waits for your approval before it goes live.