bernard is a hermit crab. He carries websites on his back, and he does the fiddly
bits so you don't have to. These are short films of him doing real jobs on real sites: what you'd
ask, what he does, and what goes live. Under two minutes each; the kettle won't have boiled.
17 filmed, 2 still on the peg
Pick the one you need
Every film is one job, done properly, start to finish. A kettle takes about
three minutes, so none of these will outlast one.
Nothing in these films is staged. When bernard presses "Make this live", it goes live.
Still on the peg
Your first email campaign
Email from your own address
Blank tags are jobs bernard
does that we have not filmed yet.
start here - the idea in 90 seconds
Editing, by talking
You've never edited a website like this. The workshop, the pointer and its menu, one sentence fixing something on every page. And the golden rule: nothing goes live until you approve.
0:00
1:43 · captioned · the intro to AI editing
Read the transcript
0:00You've never edited a website like this, because until now,
0:03websites made you learn their language. Menus, page builders,
0:07plugins. That's over. This is editing, by talking.
0:11So: this is your site's workshop. Your website on one side, a
0:16conversation on the other, and nothing to learn in between. You
0:20just say what you want, in your own words.
0:23And when words feel clumsy, don't describe. Point. Touch anything
0:29on the page, the way you'd point across a room, and bernard shows
0:33you what he can do with that exact thing, right there. No jargon, no
0:38hunting through menus.
0:39Pick one, add a few words, and watch: your own site, changing in
0:44front of you. Still a draft, mind. Nothing's public yet.
0:49Which brings us to the part that stops feeling like a tool. That
0:52email address lives on the contact page, the commissions page, the
0:56press page, every footer. One sentence. And bernard has found every
1:03single one, on every page.
1:06Before any of it goes anywhere, the golden rule: everything waits on
1:10a preview until you press make-this-live. And bernard keeps history,
1:15so anything can go straight back. You cannot break your website.
1:19And that's AI editing. Point at it, or ask for it. Approve when
1:24you're happy. Run more than one website? The same trick works across
1:29all of them, from your own AI. And remember: today was just find and
One decision, five minutes, and you never have to make it again. The two doors that sit side by side on the Workshop keys page: bring the assistant you already pay for, or give bernard's own workshop a key. The connection is to your account, not to a website, so every site you own is covered, including the one you add next month.
0:00
2:01 · captioned · filmed on the real Account screen, both doors
Read the transcript
0:00Before bernard can do anything for you, there is one decision to
0:03make. It takes about five minutes, and you never have to make it
0:07again. Connect your AI, once.
0:11In your account, under Workshop keys, you will find one page and two
0:15doors. Door one: bring the assistant you already pay for, Claude or
0:20ChatGPT, and drive bernard from there. Door two: give bernard's own
0:25workshop a key, and let it do the work here. Whichever one you
0:29already pay for is the one to pick.
0:31Door one first. If you use Claude, it really is one click. Press
0:36Connect to Claude, sign in to bernard, press Allow. There is no key
0:40to copy and nothing to paste. Using something else? Press Get your
0:46setup prompt instead. Bernard writes you a short instruction, you
0:50copy it, and you paste it into your assistant once. That is the
0:54whole setup. We show it once, and never store it.
0:58And notice what it connects to. Not this site. Your account. Every
1:02site you have, and every site you add next month, is already
1:06included. You do this once, not once per website.
1:11Door two is for people who do not already pay for an assistant. Open
1:15the Claude developer dashboard, create a key, paste it here, and
1:20press Test and connect. From then on bernard's own workshop makes
1:25your changes, and you pay Anthropic a few pennies an edit.
1:29One thing worth reading rather than skipping. To make an edit,
1:33bernard sends the part of your site being worked on to your chosen
1:37AI provider, which handles it under its own terms. Bernard never
1:42trains on your content.
1:43Either door, same result. Ask it what it can see, and it comes back
1:48with your actual sites, by name. And nothing you ask for reaches the
1:54public web until you have looked at it and approved it.
Why the AI asks questions instead of editing, and how to stop it having to. Including the bit most demos cut out: the ask that does not work. A good ask carries three things, and once you supply all three there is nothing left for it to ask.
0:00
1:54 · captioned · the vague ask, the exact ask, and the difference
Read the transcript
0:00Bernard does exactly what you ask. Which means the whole trick is
0:04asking exactly. Here is what separates an ask that lands first time
0:09from one that comes back with questions.
0:11Watch this go wrong on purpose. I point at the heading, and I ask
0:15him to make it warmer. And he does not do it. He comes back with a
0:19question. Warmer could mean the colour, or the font, or both, and it
0:24could mean this one heading or every main heading on the site. He is
0:29not stuck. He is refusing to guess.
0:32So here is the same ask, made exact. New chat, same heading, and
0:37this time I hand him the actual words: change this heading to say,
0:41Paintings from the edge of the tide, exactly that. No options, no
0:46questions. One turn, and it is done. That is the whole difference.
0:52Not a longer message, a more decided one.
0:54There are three things a good ask carries. Which thing: point at it
0:59on the page, or name it. What you want: the actual words, or the
1:04actual picture, not an adjective. And how far: this page, or
1:09everywhere it appears. Look back at his question and you will see he
1:14was asking for exactly those three. Give him them up front and there
1:18is nothing left to ask.
1:19And when you genuinely do not know the words, say so. Write me three
1:23options for this heading and I will pick one. Now the questions are
1:27the point. Consultation is a feature when you invite it, and a delay
1:31when you did not. Ask for the shortlist, then hand back the winner.
1:36He will never guess, and he will never go rogue. Everything he
1:40changes sits in your draft until you approve it. So ask small, ask
1:44exact, and check the result. That is your first ask.
Bernard cannot put anything on your live website. It can only put things in front of you. Every change lands on a private draft, and the live site does not move until you press a button yourself. This is 92 seconds proving that on the real screen, including the moment the button finally gets pressed.
0:00
1:51 · captioned · the draft, the review, and the press
Read the transcript
0:00Bernard cannot put anything on your website. He can only put it in
0:04front of you. Every change lands on a draft first, and your live
0:08site does not move until you press the button yourself.
0:11Here I am changing the headline on my homepage. He does it, and the
0:16preview on the right updates straight away. Now watch the actual
0:21website, in another tab, loaded fresh a second ago. Same site. Old
0:26headline. Not a pixel has moved. That is the whole idea. The draft
0:31is a different place from the live site.
0:33Back in the workshop, a green bar has appeared above the message
0:36box. One change ready on your draft, nothing is live until you
0:41approve. It is not asking you to count anything. It is telling you
0:46there is something waiting to be looked at.
0:48Approve opens the review. Draft, only you can see this. Nothing is
0:53public until you press Make this live. Underneath, every change
0:57written out in plain English, with the time it was made, so you can
1:01read what is about to happen to your website before it happens.
1:05There is a link to open the draft full size, too.
1:08And beside it, the other door. Discard draft. If you do not like
1:12what you see, that is the end of it. The change goes away, and the
1:17live site never knew it happened. You do not have to fix anything.
1:22But I do like it, so, make this live. A few seconds later the real
1:27website, cache cleared, shows the new headline. That is the whole
1:32safety net. Nothing you have not read, and nothing you have not
1:37pressed, reaches anybody else. And if you change your mind after it
1:42is live, that is the next lesson. Preview, then approve.
Every version of your website you have ever published is still there, and any of them can come back. This is 92 seconds of a change being taken back after it has already gone public: site history, the restore, the confirm that says it lands as a draft, and the old headline live again.
0:00
1:47 · captioned · the history, the restore, and the site back as it was
Read the transcript
0:00Bernard keeps every version of your website. Every one you have ever
0:04published is still there, and any of them can come back. Which means
0:09there is no such thing here as a change you cannot take back.
0:13This is my homepage, live, right now. I decided the headline should
0:18sound more businesslike, I published it, and looking at it again, I
0:23want the old one back. On most websites that is a message to
0:27somebody, and a wait.
0:29So: site history. Every version of this site, newest first, and the
0:35one stamped LIVE is what visitors are seeing at this moment. Each
0:40one is written out in plain English, with the date and time it
0:43happened. I did not set any of this up, and I did not have to
0:48remember to save anything. Bernard has been keeping it since the day
0:51the site moved in.
0:53The version underneath the live one is my site as it was before I
0:57changed the headline. Restore. And then read what it tells you,
1:02because this is the careful part: it loads into a draft for you to
1:06review, and your live site does not change until you make it live.
1:10Undo comes in through the same door as everything else.
1:14And there is a receipt. The versions Bernard made in a conversation
1:18link straight back to it. Why this change. One click, and months
1:23later you are reading the exact words that were asked for, and what
1:28he said he had done.
1:30Make this live, and the headline I had is back on the real website.
1:34Nothing rebuilt, nobody emailed, no support ticket. That is the
1:39whole point of the draft. You cannot break this.
The piece that sold. The headshot from three haircuts ago. Two ways to do it: describe the picture in your own words, or point straight at it in the preview. Either way the layout doesn't move an inch.
0:00
1:39 · captioned · two ways to swap: a plain ask, and pointing right at the picture
Read the transcript
0:00That photo of the piece that sold last spring? Every visitor still
0:04sees it first. A current site quietly tells buyers you're active and
0:08worth enquiring about. And swapping a photo takes one message.
0:12Watch.
0:13This is the workshop on your own site, and you just talk to it.
0:16Watch. I'm pointing at the picture the way I'd point across a room:
0:19the portrait called Mila, on my homepage. Paste in the new piece,
0:24ask for the swap, keep the size and layout as they are, and send it
0:28off. No file names, no hunting through folders, no logins you've
0:33forgotten.
0:34Bernard finds the old image, fits the new one at the same size, and
0:38rewrites the little description search engines read.
0:41And there's a second way, even simpler. Turn on pointing, and tap
0:46the picture itself, right there in the preview. No describing
0:50needed: bernard knows exactly which one you mean. Paste the new
0:54piece, say swap this one, and send. Two ways, same result. Use
0:59whichever feels natural.
1:01Nothing's live yet. Both swaps sit on one preview: same page, same
1:06layout, your new work where the old pieces sat. And the rewritten
1:10image descriptions are what Google, and the AIs, read.
1:14Happy? One click, and it's on its way.
1:17And both are live. Fresh work on show tells collectors you're a
1:21working artist, and search engines that this is a living site. Miss
1:25an old picture? bernard keeps history: anything can go straight
1:29back. Two swaps, two minutes, kettle still warm.
The piece you finished this week, leading your gallery by this evening. 101 seconds of one message and two photographs off a phone: the photos going in, the ask written like a gallery label, bernard matching the layout your gallery already uses, and the real public page with the new work first.
0:00
2:03 · captioned · the photos, the ask, and the new work leading the gallery
Read the transcript
0:00The paint is barely dry and the website is already a year behind. It
0:05is the chore that always slips. Putting a new piece up should take
0:09one message and the photographs that are already on your phone.
0:13This is my gallery as the world sees it this morning. Four pieces,
0:17and the one I finished this week is not one of them. Somebody two
0:21towns over is searching right now for a painter near them, and the
0:25studio whose website shows this month's work is the studio they
0:29find. A page like this is not a portfolio. It is stock.
0:34So: the workshop, with my own site sitting on the right. The photos
0:39go in first, straight off the phone. No resizing, no renaming, up to
0:45ten megabytes each. Then the ask, and this is the whole trick.
0:50Everything you would write on a gallery label, in one sentence.
0:53Title, medium, year, price, and where you want it to sit.
0:58He reads how the pieces already on that page are built, and copies
1:02it. Same grid, same shape, the new one first. He makes the
1:07photograph lighter on the way in so the page stays fast, then tells
1:11me exactly what he did and asks whether the label reads right.
1:15And here it is on my own page, before anyone else sees it. Title
1:20spelled the way I spell it. Ink and wash, twenty twenty-six, four
1:26hundred and eighty pounds, sitting underneath like a gallery label.
1:31Not a buy button. Selling is a different job, and this one is the
1:34wall.
1:35Make this live. Until that press the public gallery has not moved an
1:40inch, and every version before this one is kept, so none of it is a
1:44one-way door.
1:45And the real website, tonight. Tide Line leading the gallery it is
1:50named after. One message, two photographs off a phone, and the
1:55studio and the site are telling the same story again.
A stale price. A typo in the first line you ever wrote. You do not have to describe those to anybody: double-click the words on the page, type, click away, and they are saved. No send button, nobody to wait for, and nothing to pay. Change your mind mid-word and Escape puts it back exactly as it was.
0:00
1:52 · captioned · typing straight onto the page, and where the chat still wins
Read the transcript
0:00Some fixes are too small to be worth a conversation. A stale price.
0:04A typo in the first line you ever wrote. In Bernard's workshop you
0:09do not have to describe those to anybody. You double-click the
0:12words, and you type.
0:14A wrong word on your own website is nothing to you. To somebody
0:18reading it for the first time it is the only thing on the page, and
0:22it quietly says you are careless about the work. This section sells
0:27prints as well as originals, and the heading does not say so.
0:31So I double-click it, right there on the page, and I type. There is
0:36no send button, no message to write, nobody to wait for. I click
0:41away, and it is saved. Command or Control Enter does the same job if
0:46your hands are already on the keys. And it cost nothing, because
0:50there was no Bernard in the middle of it.
0:52Changed your mind halfway through a word? Press Escape, and it snaps
0:56back to exactly what it said before. Not undone afterwards. Never
1:01saved in the first place.
1:03The line is simple. Wording you can see and point at, you type
1:07yourself. The same phrase wrong in four places, a paragraph that
1:12wants rewriting, anything to do with layout or colour, is a message
1:16to Bernard. And when you write one, name the exact words you want.
1:21The safety net is completely untouched. My edit is sitting on the
1:26same draft as everything else, waiting on the same button, and it
1:31has left its own line. You edited the heading. All I skipped was the
1:36conversation.
1:37Make this live, and the words are on the real website. Two ways in,
1:43one way out, and the same net under both of them.
Workshops. Stockists. Where to find you at a fair. Every one of those is something people search for by name, and if there is no page there is nothing to find. On most builders that is an evening you do not get back. Here it is one message, with your rough notes pasted underneath, and bernard reads the pages you already have so the new one looks like it was always there.
0:00
1:45 · captioned · one message, rough notes, and a page that matches the site
Read the transcript
0:00There is a page your website has been missing for months. You know
0:03the one. It is the thing people ring up and ask about, and there is
0:07nothing on your site to send them to.
0:09Workshops. Stockists. Where to find you at a fair. Every one of
0:15those is something a person types into a search box by name, and if
0:19you have no page, there is nothing for them to find. On most website
0:23builders this is an evening you will not get back. Here it is a
0:27message.
0:28So I ask for it in one sentence, and I say the two things that
0:32matter: what the page is called, and that it goes in the menu. Then
0:37I paste in the notes I already had. Scruffy is fine. Bullet points,
0:42half sentences, a price. This is the raw material, not the writing.
0:48Now watch what he does before he writes anything. He reads the pages
0:51you already have. Your fonts, your spacing, the way your headings
0:57sit. So the new page arrives looking like it was always there,
1:02instead of a template dropped on top of your site. Your notes get
1:05shaped, not replaced.
1:07And there it is in the navigation, which is the bit everybody
1:10forgets when they do this by hand. A page nobody can reach is not a
1:15page.
1:16None of this is public yet. The menu a visitor sees has not changed,
1:20and the page has no address they could stumble onto. It is waiting
1:25on the same button as everything else.
1:27Make this live, and it is a real page on the real website, reachable
1:32from every other page. You described it, and you got it. Which works
1:37just as well for the next eight you have been putting off.
A search result is not your page. It is a title and a description sitting in a list next to nine others, and a stranger decides between them in about a second. Most moved sites still carry whatever the old platform generated. Ask bernard to list what you have got, then rewrite the weak ones across the whole site in one pass, with share cards and canonical addresses in the same sitting.
0:00
2:00 · captioned · the two lines a stranger judges you on, fixed site-wide in one pass
Read the transcript
0:00Two lines of text decide whether anybody ever reaches your website.
0:04Not your design. Not your photographs. Two lines.
0:08Here is what a search result actually is. It is not your page. It is
0:13a title and a description, sitting in a list next to nine others,
0:18and a stranger is deciding between them in about a second. An AI
0:22answer shows the same two lines. So those two lines are the whole of
0:26your first impression, and most sites that moved from somewhere else
0:30are still carrying whatever the old platform generated. Home. About.
0:36Untitled. Which tells a person nothing, and a search engine less.
0:42So the first thing is to look at what you have got, which almost
0:45nobody ever does, because on most platforms it is buried a page at a
0:50time. I ask for the lot. And there it is. The weak ones do not need
0:54explaining. You can see them.
0:56Now the fix, and this is the bit worth knowing. Not page by page. I
1:01ask him to rewrite the weak ones in the words a stranger would
1:04actually search for, across the whole site, in one pass. This is a
1:10judgement, not a swap, so he is writing rather than replacing. One
1:15sitting. One preview.
1:17Two neighbours come along in the same pass. The card that appears
1:21when somebody drops your link into a message, instead of a bare grey
1:24line. And the official address, which tells search engines which
1:29copy of a page counts when there is more than one.
1:32Then you read them. Every proposed title, in plain English, before
1:37any of it is public. Nothing about how you appear in a search result
1:41changes until you have looked at it and said yes.
1:45And there it is in the tab, on the real site. It is the smallest
1:50edit on this whole course. It is also the one most likely to be
Your site is mostly pictures, and pictures are the one part a search engine cannot see. The short written description behind each one is what it reads instead, and what a blind visitor hears. One ask writes them all, and bernard genuinely looks at each picture rather than guessing from the file name - asking about any he cannot identify.
0:00
2:09 · captioned · one ask, every picture described for search and for screen readers
Read the transcript
0:00Your website is mostly pictures. Which is a problem, because
0:03pictures are the one part a search engine cannot see at all.
0:08What it reads instead is a short written description attached to
0:11each picture. And so does the screen reader that a blind visitor is
0:16listening to. Same words, doing both jobs at once. Leave them off
0:22and your best work is invisible twice over: nothing to find in an
0:26image search, and nothing to hear if you cannot see the page. That
0:31is the honest reason to do this, and it is also why these want to be
0:36plain and factual rather than poetic. Somebody is having them read
0:40aloud.
0:41So the first question is how bad it is. On this site, four pictures,
0:47and not one of them described. Which is completely normal, because
0:52nobody has ever sat down and done this by hand.
0:56One ask. Go through every image, write a short factual description
1:01for search and for screen readers, show me the list, and tell me
1:06about any you cannot identify. And now the bit that surprised me: he
1:12actually looks at them. Not at the file names. The pictures. A pale
1:16pink sun on the horizon. Masts leaning at low tide.
1:21And where he is not sure, he asks instead of guessing. Is that red
1:27shape a buoy, or a figure? So you tell him. It is a buoy, and these
1:32are ink and wash paintings. That is your fact, and it is the one
1:37that goes on the site.
1:39Then you read the lot on one preview and fix anything he got wrong
1:43while it is still private, which is the only moment fixing it is
1:47free.
1:49And there they are, on the real site, sitting behind every picture.
1:54An hour of a chore nobody was ever going to do, in one ask. Your
2:00work is now findable and readable at the same time.
You have a show opening in three weeks. People search for shows by venue and by date, and the first thing anyone does after hearing your name is look you up. The poster you already have and the listing you already wrote go into one message, and the announcement leads your home page the same evening you got the dates.
0:00
1:47 · captioned · a poster, a listing, and the show leading your site the same evening
Read the transcript
0:00We have fixed how you turn up in a search, and we have made your
0:03pictures readable. This is the first thing actually worth being
0:07found for.
0:08You have a show opening in three weeks. People search for shows by
0:12venue and by date, and the very first thing anybody does after
0:16hearing your name is look you up. So if the details live only on the
0:20gallery's website and a poster in a window, your own site is quietly
0:25telling every visitor that you are not doing anything at the moment.
0:30Everything goes in one message. The poster you already have, and the
0:34listing you already wrote for somebody else. The name of the show,
0:39the venue and its address, the dates, the opening times, the private
0:44view. You are not composing anything new here. You are handing over
0:49what is already in your inbox.
0:51He comes back with somewhere to put it. The home page, so it is the
0:55first thing a visitor meets rather than something they have to go
0:58hunting for, and you can see exactly where it sits before it is
1:02anywhere at all.
1:03Now the one check that matters on this particular job. Read the
1:07dates. Then read them again. A wrong venue is embarrassing. A wrong
1:12date is somebody driving over on a Tuesday to a locked door. The
1:16preview is where you catch that, and it is the only place catching
1:19it is free.
1:20Make this live. And when the show comes down, one message takes the
1:25announcement down with it, or moves it to your past shows if you
1:28keep such a page. So your site is never still advertising something
1:31that closed in April.
1:33There it is, leading the site. The show is on your website the same
1:37evening you got the dates, which is usually about three weeks before
A finished piece sitting in the studio is not earning anything, and the gap between somebody wanting your work and being able to buy it is usually an email, a wait, and a bank transfer they have to think about. Describe the product in one message and you get a listing in the style of the rest, a page of its own, and a real checkout behind the button.
0:00
2:00 · captioned · one message, and a piece of work has a price and a checkout that works
Most of the people who come to your site today are not ready to buy anything, and without somewhere to leave an address they are simply gone. Describe the form in one message and you get it in the site's own style, with a consent box that cannot start ticked and a second confirmation before anybody joins your list.
0:00
2:08 · captioned · a form, a consent box that cannot start ticked, and a list you can prove
A title, a door, and a syllabus. One sentence creates the course; a video becomes a lesson with its transcript and chapters generated for you; free or paid is one more sentence. And the course you're watching was built exactly this way.
0:00
1:49 · captioned · a course, built by talking
Read the transcript
0:00Teaching is income no algorithm can take away. And here's a secret:
0:04the course you're watching right now is a bernard course, set up
0:07exactly the way you're about to see.
0:10Back in the workshop. A course on bernard is just three things: a
0:14title, a door for people to come in through, and a syllabus of
0:18lessons. There are no forms to fill in. You describe it.
0:22So let's make the course. One sentence: create a course called 'How
0:27to use bernard', with a first lesson. And that's the whole skeleton
0:32built: course, lesson, pages, as a private draft. Nobody can see
0:38any of it but you.
0:39Now the teaching itself. Give bernard a video: YouTube, Vimeo, or a
0:45file, and he does something lovely: he watches it for you.
0:49Transcript, chapters, poster: all generated automatically. And yes,
0:55the lesson going in here is the one you may have just watched.
0:58Every course has a door. Sell it here, with checkout on your own
1:01site. Free, so anyone can enrol with just their email. Or by
1:06invitation only. One sentence to switch. This course? We made it
1:12free.
1:12Before anyone sees it, see it as they will. The preview shows the
1:17real course pages, and the student view shows exactly what a
1:20visitor gets. What's open, what's gated.
1:24And the golden rule, as ever: nothing reaches a learner until you
1:27press make-this-live. You can restructure a whole live course and no
1:32student ever watches the furniture move.
1:35And this is that exact course: live, on the web, free to join.
1:39You've been inside the demo the whole time. Yours? About an
Connecting a domain you keep at Cloudflare: the three records bernard hands you, the one rule people get wrong (grey clouds, not orange), the redirect for the bare domain, and the fifteen-to-thirty minutes at the end, including the moment your address briefly goes quiet.
0:00
2:05 · captioned · filmed on a real switch-over, wobble and all
Read the transcript
0:00Your domain is the one thing you can't afford to break. Your email
0:04runs through it. So here is the whole job, on a real business, start
0:09to finish.
0:10This is bernard's own address page. You type in the address you
0:13already own, and that is the last thing you have to work out for
0:17yourself.
0:18Because first, bernard goes and looks. Three different companies
0:23share your domain name: one keeps your address book, one runs your
0:27website, and one runs your email. Only the website one moves.
0:32Then he shows you exactly what to add. Three records, no more. Your
0:37site's address. A short code that proves the domain is yours. And
0:42one that keeps your padlock renewing itself, so the lock never
0:45lapses.
0:46In Cloudflare you copy them across, one at a time. And here is the
0:51one rule people get wrong: the cloud beside your www record has to
0:56be grey. DNS only. Not orange.
1:00Get that wrong and your own site shows a Cloudflare error instead.
1:04It is one click to put right.
1:06Then the redirect, for everyone who types your address without the
1:09www. Cloudflare has a template for exactly this. Rules, redirect
1:16from root to WWW, deploy. And the bare domain keeps its orange
1:21cloud, because the orange cloud is what runs the redirect. So:
1:26orange on the bare domain, grey on everything you added for bernard.
1:31Now you wait. Bernard checks every thirty seconds and switches you
1:35over himself, with nothing for you to press. And about fifteen
1:39minutes in, your domain may go quiet. Site not available. That is
1:45the middle of the handover, not a mistake. Leave it alone.
1:49And there it is. Connected, at twelve forty-eight, well inside the
1:54half hour. Your address, your site, and your email exactly where it
Getting known is not one big push. It is six small jobs, one a week, starting with what you already have: take stock, find your voice, publish one real thing on your site, show up on one channel, earn a little authority, then look back and keep going. Week three is the one where Bernard drafts the piece and you make it live.
0:00
1:57 · captioned · six small jobs, one a week, and the one Bernard drafts for you
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0:00Getting known isn't one big push. It's small steps, kept up. So, a
0:06six-week starter plan. One small job a week, starting with what
0:10you've already got.
0:11Week one. Take stock. Write down what you already have: your site,
0:18your social accounts, a mailing list if you've got one. Then make
0:22them all say the same thing. Same name, same one-line description,
0:27everywhere.
0:28Week two. Find your voice. Set up an easy way to write that still
0:33sounds like you, so nothing reads like robot filler. Read it out
0:37loud. If you wouldn't say it, cut it.
0:40Week three. Publish one real thing on your site. Pick a question
0:45your customers actually ask, and jot down how you'd answer it. Rough
0:49notes are fine. Hand those to Bernard and ask for a short post in
0:53your words. It lands as a draft, not live. You read it, change
0:58anything that doesn't sound like you, then make it live. That's his
1:01half done.
1:02Week four. Show up on one channel. This week is yours. Once Bernard
1:08has made you a clip, one tap on your phone sends it into Instagram
1:11or LinkedIn, and you press post.
1:14Week five. Earn a little authority. Do one thing that isn't about
1:19you. Answer somebody's question properly, or write a short guide
1:24that's genuinely useful. You're being helpful, not selling. That
1:29comes later.
1:30Week six. Look back. See what got a response and do more of it. A
1:36short post every week for a year beats a frantic fortnight and then
1:40silence.
1:42Getting known is a habit, not a switch. It takes months, not days.
1:48So don't start with week six. Start with week one.
The same films, arranged into a short course for new owners.
Five modules; every lesson is one small job, done properly, in about two minutes. Most of it is on
the house. That's rather the point.
Module 1
Meet bernard start here
The one-time setup, the workshop, and the golden rule: nothing goes live until you approve.
