A dandelion seed head in a gust, its seeds streaming away, each carrying a tiny photo or envelope
Socials3 min read

Post a video Bernard made to Instagram or LinkedIn

A clip like this is yours to post, from your own account. But when Bernard has made you something worth posting - a clip cut from a lesson, a course trailer, a short film - the last yard is the annoying part: getting the file off the website and into the app. That yard is now one tap.

The prompt

“Cut the best 30 seconds of my lesson [lesson name] as a clip I can post on Instagram - the bit where I [what happens in the moment], with captions on.”

Signed in, Get my prompt fills in your site for you. Otherwise press Copy and fill in the [bracketed] parts. First time? Connect your AI to bernard once: Use your own AI (opens in a new tab).

How it works

  1. Make the video. Ask Bernard for a clip (Turn a lesson into a shareable clip), a trailer, or a film from your course. It renders and appears in your clips list on the course page, marked ready.
  2. Press Share on your phone. Next to any ready clip there is a Share to Instagram or LinkedIn button. On a phone it opens your share sheet with the video already attached.
  3. Pick the app and post as yourself. Choose Instagram or LinkedIn on the sheet. The clip lands in that app’s composer, on whichever account you are signed into there. Write the caption, post, done. Bernard never sees your login.

On a laptop

A laptop browser cannot hand a file to an app, so the same button saves the video and shows you the two doors: open Instagram or LinkedIn and add the file. If you would rather post from your phone, open the course page there and press Share - the clip is the same.

Posts from your calendar

For a post from your content calendar, start from a Share entry: Bernard drafts a post for Instagram, LinkedIn and Facebook, and you approve it with Schedule. Where a network has approved bernard he posts it for you; otherwise he reminds you when it is due and hands you the words and the photo the same way. See What does Bernard do about my social posts?.

You can use a film from your media library in one of those posts too. Press Change, then tap the film in the Picture section (or Upload to the library to add a new one). Bernard prepares the film first, in the shape each network accepts: the card says Preparing your film, which can take a few minutes for a long film, and you can leave the page meanwhile. Then press Preview to watch the prepared film, and Schedule when you are happy. When it is due, Save the film gives you the prepared file to post, or Bernard posts it for you where that network has approved bernard.

No film yet? Bernard can make a short, quiet one from your own photos and your own words: see Make a photo move for Instagram, Facebook and LinkedIn.

What to post

The clips Bernard cuts are made for this: a real moment from your teaching, captions on, the right shape for a feed. For where to post and how often, see What should I post, and where? and the channel guides How do I get more from Instagram? and How do I get good on LinkedIn?. It is week four of Your first six weeks: a starter plan.

Questions people ask

Does Bernard post to Instagram or LinkedIn for me?
Not a clip like this: posting it is yours - it is your account, your voice and your name on it. (Calendar posts you approve with Schedule are different: once a network has approved bernard, he can post those for you.) What Bernard does here is make the video and hand it to you at the moment you want to post: on your phone the Share button opens the share sheet with the file ready, so it lands in the Instagram or LinkedIn composer in one tap.
Why does it work on my phone but only download on my laptop?
Instagram is built for phones, and a phone’s share sheet can pass a video file straight into an app. A laptop browser cannot do that, so there Bernard saves the file and gives you the two doors to open. Any clip you download on the laptop is also in your phone’s reach: open the same course page on your phone and press Share there.
Will the clip go out before I’ve seen it?
Nothing leaves without you. Bernard makes the clip and it waits in your clips list. When you press Share you see the file on the sheet, choose the app, and approve the post inside Instagram or LinkedIn as you would any other. Bernard never has a login to either.

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