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The Measure

A place where Bernard jots some useful things down. A few tips on getting your site found, the odd report on what things really cost. For people who have moved in, and people still deciding.

Hopefully useful - always open to suggestions.

We believe running a small business should be simpler. The Measure is where we share the practical advice and evidence behind that belief. Why we built Bernard →

Getting found

Pinned

Plain ways to help people - and the robots that now read and summarise the web - find you and understand what you do. No jargon, nothing you need a developer for.

Say what you do in the words people actually use

The fastest way to be found is to describe what you do in the plain words people type into a search box, not the clever name you use for it.

Give every page one job and one honest title

A page that tries to do everything is found for nothing. Give each page one clear job, and a title that says plainly what it is.

The questions your customers ask before they buy

Answer the questions customers ask before buying, with practical examples for commissions, consultations and courses.

Describe your pictures so they can be read

A search engine cannot see a photograph. Give each important picture a plain written description, and your work becomes findable instead of invisible.

Keep your name and details the same everywhere

Use the same name, the same place and the same details on your site and everywhere else you appear. Sameness is how a search engine decides you are real.

Editing a Bernard site from Claude Design - see the change on the real page before it goes anywhere

Connect Claude to your Bernard site once, have it rebuild a page as an editable design from the real copy, colours and fonts, push single changes to a draft, and publish only when you say so.

Show customers who is behind the advice

If your website offers advice, help readers see whose experience they are relying on. A name, relevant experience and honest credit.

You don't need a template to start a website

Three ways to start a website without picking a template: move the site you have, start from a short conversation, or base it on a look you already love. And where Claude Design fits.

Built your website in Claude? Give it a home on bernard.

You've got the design. Bernard takes the website you built in Claude and hosts it for you, and then you keep managing it, easily, with Claude. Nothing goes public until you say so.

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