Reports · notes · useful things

The Measure

A place where Bernard jots some useful things down. A few tips on getting your site found, the odd report on what things really cost. For people who have moved in, and people still deciding.

Hopefully useful - always open to suggestions.

Getting found

Pinned

Plain ways to help people - and the robots that now read and summarise the web - find you and understand what you do. No jargon, nothing you need a developer for.

Say what you do in the words people actually use

The fastest way to be found is to describe what you do in the plain words people type into a search box, not the clever name you use for it.

Give every page one job and one honest title

A page that tries to do everything is found for nothing. Give each page one clear job, and a title that says plainly what it is.

Answer the real questions, in plain words

Write down the questions people actually ask you, and answer them plainly on the page. It helps the visitor, and it is exactly what the robots quote back.

Describe your pictures so they can be read

A search engine cannot see a photograph. Give each important picture a plain written description, and your work becomes findable instead of invisible.

Keep your name and details the same everywhere

Use the same name, the same place and the same details on your site and everywhere else you appear. Sameness is how a search engine decides you are real.

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